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Odds are on Bentley Mulsanne replacement to be a flagship SUV

Volkswagen Group brand Porsche sells SUVs so that it can afford to pour money into its segment-defining sports cars. For fellow VW Group brand Bentley, that math doesn't work; Porsche sold around 280,000 cars last year, more than 190,000 of them the Cayenne and Macan, compared to Bentley's total sales of 11,006. The English maker, recently recovered from trying times, must therefore be especially choosy about apportioning resources when deciding what to build. When the company looked at the prospects for the Mulsanne, Bentley realized that developing a four-door sedan replacement wouldn't pay off, so designers fashioned the new Flying Spur into a kind of Mulsanne Lite. If a new model from Crewe ascends into the $300K-plus arena, odds are it will be a crossover. In comments to various outlets over the past few weeks, including Top Gear, Car, and Car and Driver, Bentley CEO Adrian Hallmark didn't explicitly admit the arrival of a big-money crossover. However, he said almost everything one could say without admitting it. His comments were previewed last year by those of Werner Tietz, the Bentley board member for engineering. On the subject of updating the automaker's lineup, Tietz told Autocar Bentley's goal is to sell to new customers, and for that, "There is some potential when you look at SUVs too, especially around a car larger than the Bentayga if you consider its value to the Chinese and American markets. So, yes, that is one opportunity we are exploring." Five years ago, talk about a Bentayga variant centered on a sleeker coupe style, not something bigger and badder, but much has happened since then. Hallmark explained that the market for mid-six-figure big sedans has dropped to 1,000 sales worldwide, chopped up between the Mulsanne and Rolls-Royce Phantom. Roughly 90% of Mulsanne sales are to under-40s in China and over-60s in the U.S. While "it's a great business ... it's a shrinking business" because aging Mulsanne buyers in the U.S. don't want to drop another half million dollars on a daily driver, opting for a Flying Spur or Bentayga instead. As for the Chinese market, the CEO confessed to Car, "[If] we did a — not to give you the answer — if we did a longer wheelbase Bentayga, every single one of those Mulsanne customers in ChinaÂ… would take that instead."  The Bentayga soaks up almost half of Bentley sales.

Meet the all-new, third-generation Bentley Flying Spur

The all-new, third-generation Bentley Flying Spur rolls into our lives behind a retracting, illuminated Flying B hood ornament. The grand tourer sedan sibling to the Continental GT also brings a new platform with a longer wheelbase, a new design, more technology, and fluted leather and wood finery. About the only thing that doesn't change is horsepower, with the 6.0-liter W12 putting out the same 626 horsepower as the top-level Flying Spur W 12 S trim of the second-generation sedan. Torque, however, makes a substantial jump from 605 to 664 pound-feet. The same MSB architecture that serves the Continental GT and the Porsche Panamera has been called up for duty. A wheelbase stretched by 5.1 inches over the previous Flying Spur delivers handling benefits and attends especially to the comfort of rear-seat passengers. Superformed aluminum panels create sharper, smoother lines everywhere, starting with the sedan's face. A much wider grille re-establishes proportions up front, as well as a corporate look that goes its own way from the Continental. Vertical vanes in the grille channel the 1957 Bentley S1 Continental Flying Spur, and sit just ahead of a gloss black matrix mesh. The lower grille comes in gloss black matrix as well, but can be specced in bright chrome. The LED matrix headlamps have been fitted with chrome sleeves in order to glimmer even when the lights are off. A prominent crease emphasizes the shoulders and haunches. Beneath that, the front fender vents adopt a larger and more obvious "B" shape, the lower doors accented by a chrome strip running between the wheel arches. Those arches will be filled with either the standard 21-inch wheels, or two new 22-inch wheels on sedans optioned with Mulliner Specification. In back, wrap-around taillights take on the illuminated "B" graphic, and the license plate holder moves to the lower bumper, leaving only the Bentley wings and the word "Bentley" to adorn the decklid. The interior overhaul befits Bentley's move into its second century. A high-definition digital instrument binnacle sits behind the new steering wheel. A 12.3-inch screen on the instrument panel handles infotainment needs and performs several tricks, one of which is a proximity sensor that primes the system for commands as a hand draws near. Another trick is that the screen is set into a three-sided, rotating shape. A press of a button flips the screen to reveal a panel with three analogue gauges - temperature, compass and chronometer.

Bentley Bentayga strips a little more at the Nurburgring

Engineering its first SUV undoubtedly poses a number of challenges for the team at Bentley. It's got to ride cushy enough to satisfy upscale customers, the performance capabilities to live up to its claims, and the off-road chops to keep up with a Range Rover. It's a heck of an occasion to rise to, but the crew from Crewe is hard at work to bring it all together, as you can see from this latest batch of spy shots. Spied entering the Volkswagen Group's test facility at the Nurburgring, this pre-production prototype for the upcoming new Bentayga is still wearing some light camouflage – particularly around the head- and taillights – but looks about ready to hit showrooms. It's even got its brightwork in place. We'll still have to hold on a while longer to see all the finished details, but it's already abundantly clear that Bentley has gone to some lengths to make sure it looks better than the EXP 9 F that first dipped the company's toes in the crossover waters.