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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley to unveil zero-emissions EXP 100 GT on July 10

Some people take part in excessive celebrations with a birthday week. Bentley went the extra mile and has been celebrating a full all-out birthday year, with a variety of special-edition models and events. The British manufacturer has been milking its centenary leading up to July 10, 2019, when it will unveil the EXP 100 GT, a zero-emissions autonomous car that Bentley bills as "the future of grand touring."  During the past year, Bentley has released Centenary Specifications for all of its models, a $250,000 book, the Continental GT Convertible No. 1 Edition by Mulliner, a Bentley Continental GT No. 9 Edition, and a Mulsanne W.O. Edition, all in honor of 100 years of the company. These special products have created a build-up toward one of Bentley's biggest launches ever in the EXP 100 GT.  The EXP 100 GT is expected to be Bentley's first electric car, but the EXP nomenclature indicates it will only be a concept, for now. It will also be autonomous, as the ultimate level of grand touring is supposedly having the choice to drive or be driven.  Bentley says it will be "a physical embodiment of the future brand," and will "set the new benchmark for luxury craftsmanship." This will be accomplished with "a fascinating array of materials," all of which are handcrafted to Bentley's over-the-top standards.  The unveiling event will be livestreamed on BentleyMedia.com, or enthusiasts can register for the event on a microsite called Extraordinary Journeys. The sheet is expected to be pulled at 11 a.m. EDT Wednesday, July 10. 

Number 1 Edition Bentley convertible has ties to 1929 racer

Bentley has created a limited-edition Continental GT Convertible to further commemorate its centenary. The Number 1 Edition by Mulliner is done in the style of the 1929 Bentley Blower Number 1, a legendary racing car from the days when the company was just a decade old. The original 4 1/2 -liter car set an average speed record of 137 mph at Brooklands in 1932. The Number 1 Edition is car three out of three centenary editions, the earlier models being the Mulsanne W.O. Edition and the Continental GT Number 1 Edition. As well as featuring other special touches only seen on the 100 units built, each Number 1 Edition also has a direct memento from the original 1929 car: a display piece built into the dashboard, housing a small wheel spinner that has been cast from an original piston of the Number 1, sacrificed during restoration work. The dashboard trim is done in "Engine Spin"-style turned aluminum; the engine is the 6.0-liter W12. Bentley offers the Number 1 Edition cars in either Dragon Red II or Beluga exterior paint, and the interior can be specified in either Cricket Ball or Beluga color. The cars have Bentley's Black Line specification combined with a Carbon Body Kit, and the Centenary Specification pack that comes with special badging and illumination. The front grille with its large painted-on number is specific to the Number 1, the fenders have 18 carat gold badging, and the 22-inch wheels can be had in either a Cricket Ball or Gloss Black finish.