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2017 Bentley Mulsanne Extended Wheelbase is for the driven

For the first time since the nameplate was reintroduced as a 2011 model, Bentley will offer the Mulsanne in two lengths. The Extended Wheelbase adds an additional 10 inches to the rear passenger compartment over the standard and Speed models, allowing Bentley to fit a pair of reclining rear seats and a large sunroof into its flagship model. Naturally, this is the Bentley model aimed at buyers who would rather not drive themselves, preferring to be chauffeured. That doesn't describe the average Autoblogger, but for those who do fall into that camp, here's what you should know. View 8 Photos It's coming to America. Although the Mulsanne Extended Wheelbase will be aimed mostly at the Asian market, it will come to the United States. Most Americans would rather drive than be driven, which means the long-wheelbase model will be imported from England in very small numbers and quite likely as a limited edition. For such a simple idea, the execution is complicated. Every Bentley Mulsanne is hand-assembled by a skilled team of craftsmen. That doesn't change for the Extended Wheelbase, but it does add some new complexity to the build process. All three Mulsanne models roll down the same line in Crewe, meaning workers have to be trained in the differences of each model. This is true at most plants, but the assembly of a Mulsanne is a rather different process than a Mustang. In addition to the extra length, all Mulsanne Extended Wheelbase models get optional folding tables for both rear passengers. These are beautiful works of art, and the engineering behind them is almost unbelievable. Each tray table is made from 600 individual parts. Yes, you read that correctly. We're not sure how Bentley managed to over-engineer these baubles so thoroughly, but we suggest that you treat the metal and leather creations with respect. But it's also very comfortable. Those tray tables can tilt at about a 30-degree angle, which is perfect for displaying content on an electronic device. The center console that holds them when not in use is unique to the Extended Wheelbase, and it's covered in the same veneer and leather that the buyer selects for the rest of the car. USB ports, pen holders, and cup holders designed specifically to hold two of the three crystal flutes in the fridge between the seats, and a glass-covered bin make the console as useful as possible.

Bentley announces Mulsanne upgrades to be shown in Geneva

Proving that there's no such thing as too much luxury, Bentley has released details for the updated 2014 Mulsanne that will debut at the Geneva Motor Show in March. Most of the additions are to improve rear-seat accommodations inside, with the addition of Comfort Specification and Entertainment Specification options.
The Comfort Specification adds some conveniences you might have in your living room, such as padded headrests, stowable footrests and seat cushions filled with duck down. Likewise, the new Entertainment Specification brings tech you might find in your home, including a wifi hotspot, seat trays that are now bigger to accommodate an iPad and keyboard and an entertainment system that gets a pair of eight-inch screens, a DVD player, wireless headphones and premium audio. Rear occupants in the 2014 Mulsanne will also get revised rear door panels with more storage and power-retractable curtains for both side- and rear windows.
Bentley is also offering up new paint and leather colors, too, and to finish it all off, Mulsanne customers will also be able to order a six-piece, handmade luggage set.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.