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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

Bentley will now sell you a model Continental GT for over $9,000

Bentley just announced a 1:8 scale Continental GT model car that costs GBP6,995. That’s $9,123 for a toy. But really, is the cost all that bad? A 1:1 scale Bentley Continental GT V8 (you know, the real thing) has a base price of about $220,000. One-eighth of that is a whopping $27,500. Bentley is surely leaving some money on the table here. OK, sure, you could buy a couple of old Miatas for the same price as this model car. But thatÂ’s not the gift that the one percenters want to give to their children at Christmas. No, an exact replica of the Bentley Continental GT in the garage is a much more applicable gift in that situation. Bentley will reproduce your Bentley or make anything else you can imagine with these 1:8 scale models, too. Customers will need to commission their own car, just like theyÂ’re buying a full-size Bentley.  You choose the colors of the paint, exterior trim, seats, interior stitching, trim veneers, wheels, leather and a number of other materials going into the car. Every last option is matched to an option available on the actual car, so there will be zero differences between the model and full scale car. The Bentley Design Studio oversees the creation of every car to ensure complete accuracy. Over 1,000 pieces are put together by hand to build it. Bentley says each car takes about 300 hours to complete. (Rolls-Royce offers a similar model of the Cullinan that takes 450 hours to build.) Each Bentley will sit on a “majestic varnished plinth.” The car itself measures 30.7 inches in length, 15.7 inches in width and 9.6 inches in height. Smaller, pre-made models are available for far less cash, too. You can pick up a 1:43 model for $110 and a 1:64 model goes for just $15. If uh, you want the $9,123 model, the link to place an order is right here. Bentley recommends using the actual Continental GT configurator to personalize the model. Regardless of price, that is extremely cool. Related Video: