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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

2020 Bentley Continental GT V8 coupe and convertible – the frugal Bentleys

The Bentley Continental GT is getting its V8 option for the 2020 model year now. Released last year with the monster 6.0-liter W12, this will be the cheaper and less powerful version of the big Bentley coupe and convertible. That doesn't mean the Continental GT V8 will be a slouch, though. It's packing a 4.0-liter twin-turbo V8 engine that makes 542 horsepower and 568 pound-feet of torque. A 0-60 mph time of 3.9 seconds is claimed by Bentley, with a top speed of 198 mph. For comparison, Bentley claims the W12 Continental goes 0-60 mph in 3.6 seconds and tops out at 207 mph. The V8 lags behind the W12 in brute force by 84 horsepower and 96 pound-feet of torque. Truly, the difference in driving these two engines will be minimal. There's nothing like the silky, effortless torque of a 12-cylinder engine, but this high-powered V8 is just half a step behind it. Bentley says you'll be able to audibly tell a difference between the two easily, because the V8 has a louder, burbling exhaust note. The quad exhaust tips look different on the V8, in addition to new 20-inch wheels. Subtle V8 badging is applied, but we're sure you can forego that for fear of advertising that you bought the cheap one. Another reason to take the V8 over the W12 is efficiency. Your wallet probably won't be hurting at the pump if you can afford either, but you'll be making less stops with the V8 due to its better gas mileage — Bentley says the V8's cylinder deactivation helps in that department to give the V8 better range with a full tank for those long European vacations. Bentley says customer deliveries begin in the U.S. in the third quarter. Prices for the V8 start at $203,825 for the coupe and $223,675 for the convertible. That ain't cheap, but it's cheaper than the $214,600 sticker on the W12. It's tough to say no to four more cylinders at that price point, especially when you'll then be able to brag about having all 12 of them.

Bentley considering smaller coupe

Only halfway through the year, Bentley reports that it's on track to post record sales. Thanks in no small part to the introduction of its new V8 engine in the Continental family, sales are up nearly a quarter over last year. And they only stand to increase even more with the introduction of new models currently in the pipeline. The upcoming SUV will surely form a large part of that, but it won't be the end of the story for the storied marque.
Car and Driver reports that, after the SUV, Bentley plans to introduce a new coupe line below the Continental to square off against the Aston Martin V8 Vantage. Details are few and far between at this point, but considering how much Bentley manages to do with the relatively heft Continental GT, a lighter and more nimble sports car sounds promising.
In related news, rumors are gathering pace that Bentley is planning to introduce a new Mulsanne Speed at the upcoming Paris Motor Show, its Jurassic-era 6.75-liter V8 massaged from 505 horsepower - already the most that engine has produced in its half-century history - up to around 550.