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Bentley orders are up by 50% thanks to Chinese buyers

LONDON — Bentley began the year with 50% more orders than the start of last year and built more luxury cars in January than the same time in 2020 as China boosted demand despite challenges from the pandemic, its boss told Reuters on Wednesday. The Volkswagen-owned brand said it had not faced major disruption from Britain's exit from the European Union nor from a shortage of semi-conductor chips, which has forced some automakers to halt or reduce production. Based in Crewe, northern England, the over century-old marque made a small profit in 2020, when its factory was forced to close as Britain entered its first national lockdown, and hopes to build on that this year. "The order bank at the beginning of this year was 50% higher than it was at the beginning of last year," Chief Executive Adrian Hallmark said in an interview. "China, by far, is the most outstanding performance in the world in respect of level of orders compared with normal expectations." The firm sold 11,206 cars in 2020. Related Video:

Bentley putting Mulsanne-based Azure, Brooklands back on the table [w/poll]

Big plans are afoot at Bentley. The quintessentially British automaker has just about signed off on the final version of its new SUV, and will surely roll out more versions of the Continental in the coming years, but that's not all. It's said to be considering a new sports coupe smaller than the Continental GT, but the latest reports coming in from the UK suggest that it also has plans for the Mulsanne's platform.
Currently, the Mulsanne is only available in one configuration, but Bentley is widely expected to be bringing a new, more powerful Mulsanne Speed to the Paris Motor Show this fall with around 550 horsepower. That's not all, however, as word comes in that the Flying B marque is planning to re-introduce both the Azure and the Brooklands as competitors to the Rolls-Royce Phantom DHC and Phantom Coupe, respectively.
For those who don't remember, the Azure and Brooklands were a pair of two-doors based on the Arnage that preceded the Mulsanne at the top of Bentley's range. The Azure was a convertible and the Brooklands a fixed-roof coupe, both of them larger than the Continental GT and powered by the company's evergreen (yet decidedly un-green) 6.75-liter V8.

Bentley's first electric car will arrive in 2025 at the earliest

Now that it's back in the black, Bentley is busily planning its move into the electric car segment. The company's chief executive shed light on how his team will link the past and the future. When it comes to new products, company boss Adrian Hallmark told Automotive News Europe that "it's all about electrification." The first Bentley with a plug is the Bentayga Hybrid unveiled at the 2018 Geneva Motor Show. Looking ahead, an electric car will join the range, but executives haven't decided what form it will take, or what it will be powered by. Several options remain on the table. What's certain is that Bentley won't stuff an electric powertrain into one of the cars in its current portfolio. "We could take one of the existing nameplates, and that could be the first electric car, but we wouldn't take an existing car and try to fit batteries into it, because there's a compromise from a range and efficiency point of view," Hallmark explained. The challenge isn't simply to make an electric Bentley; the British firm wants to ensure its first battery-powered model credibly lives up to the badge on its nose. That means it needs to blend effortless power with an acceptable amount of driving range. Bentley is part of Volkswagen, so using one of the platforms in the group's growing arsenal of architectures isn't out of the question. And, Hallmark affirmed engineers will take advantage of the innovative packaging possibilities made possible by electric powertrains. He explained the firm isn't about to release a Mini, but an electric Bentley could have a smaller footprint than, say, a Mulsanne while offering a comparable amount of interior space. He cited the Jaguar I-Pace as an example, which he said is nearly 14 inches shorter than Land Rover's Range Rover, yet is about as spacious inside because electric motors require less space than a comparable gasoline- or diesel-burning engine. The trade-off is that an electric Bentley would need a sizable battery pack, and designers would likely have to put the car on stilts to leave enough room in the cabin for people and gear if they were to pen an electric car in 2020. Solid-state battery technology will solve that problem when it's ready for production, according to Hallmark, though he didn't reveal whether he's open to waiting for the new chemistry or if Bentley's first electric car will ship with a lithium-ion battery pack.