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Gliding on the ice at Bentley's fantasy camp

It was just before 2:00 PM when I landed in Helsinki, bleary-eyed and more than slightly disoriented, after a late-night departure from New York and an early-morning connection in Amsterdam. I was staring at the departures board. There was one more flight to go before I could join Bentley for Power on Ice, its annual ice driving experience in the northerly town of Kuusamo, but there was a problem: There were two HEL-KAO flights on the board, both slated to leave at 4:30, and it was impossible to discern which was Bentley's chartered flight to the alpine ski area. Nonplussed and unable to utter a word in Finnish, I approached a gate agent with rudimentary English to see if she knew which flight was mine. "I'm sorry, sir," she said in an Finnish take on the Omaha dialect, "Your plane does not seem to exist." I winced. Of course it didn't. "My" plane was way out on the tarmac, far away from proletariat jumbo jets, accessible only through a gate that the automaker had staffed and commandeered for the afternoon. It was an auspicious start to three days of attending Bentley's exclusive fantasy camp for its affluent super-fans, which purportedly exists to answer the question: What can you give the Bentley fan who already has everything? For drivers more accustomed to making graceful entries and exits in their posh vehicles, several days of power sliding on a private track more than suffices. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket. For the better part of a decade, Bentley has decamped to Kuusamo, the town located just south of the Arctic Circle, to prove the British performance bona-fides of its lineup on 19 square miles of frozen Kuusamojarvi lake, as part of the wintertime Power on Ice event. The program satisfies the need of high-end performance enthusiasts who want something different than arriving at another five-star hotel for another weekend of good eating, drinking, and relaxing. Plenty of brands assert that they have a bespoke answer for discerning customers, but Power on Ice is truly different. You need not be a Bentley owner to participate in the program, but an aficionado of the brand with some cash burning a pretty big hole in the pocket.

Bentley's Bentayga Mulliner takes two-tone to a new level of excess

Because a normal Bentayga just isn't enough for some people, Bentley revealed its most exclusive SUV yet, the Bentayga Mulliner. Now this isn't a wild custom model like the Mulsanne Grand Limousine by Mulliner. Rather, this is like past special-edition Mulliner cars including the standard-length Mulsanne, and the Continental GT, which featured some unique trim and detail touches. Immediately apparent is the two-tone paint scheme. This is a new option that will be introduced on the Bentayga Mulliner, but will trickle down to the rest of the lineup this April. In addition, this special Bentayga comes with exclusive 22-inch wheels with floating centers to keep the badge upright, a la Rolls-Royce wheels. Bentley also adds unique badging and standard color-coordinated lower body extensions, while the lower grilles are finished in chrome. The car that will be on display at the Geneva show will feature a special marquetry inlay up front showing the Monte Rosa mountain range. The two-tone scheme of the exterior is continued inside, with the front and rear seats upholstered in different colors of leather. In the Bentayga above, black leather covers the front seats while the rears are done in an ivory-colored hide. The seats all feature two colors of contrast stitching, as well. Even the wood veneers are finished in an exclusive dual tone. On the dash, the wood is completely black, but along the front doors, it fades to a natural finish that is continued on the rear doors. Breaking from the obsession with multiple colors, the Bentayga Mulliner also features a wine bottle cooler and crystal champagne flutes. You could put rose in one if you're really not into matching, though. If even these upgrades don't do it for you, there are a couple other special options available. Bentley offers the Linley Hamper by Mulliner, which is a pretty serious picnic basket featuring Linley china and silverware, as well as a refrigerator. This special Bentayga can also be ordered with the Mulliner Tourbillon automatic clock by Breitling, which the BBC reports was a $160,000 option when introduced during the SUV's debut. Bentley will begin taking orders this spring, though pricing for the SUV was not released. Expect it to cost a good chunk more than the standard model's $229,100 base price. Related Video:

Bentley targets audiophiles with custom Continental at CES

Bentley brought a unique version of its Continental GT V8 S to CES this year, packing a unique sound system crafted by the audio trendsetters at Monster. And with it, Bentley's Mulliner customization department outfitted the luxury status symbol in singular style. The Monster by Mulliner features 16 speakers and 3,400 watts of aural stimulation for an in-car audio system not offered for production. In addition to the surround sound system, Mulliner decked the Conti out in Onyx black with red accents and gloss black wheels hiding red brake calipers. The interior features a custom 3D laser-etched dashboard panel and piano black trim as well as specific embroidery and tread plates. It even has a pair of 24-karat gold wireless headphones housed in a special compartment inside. The result is a decidedly different take on the ubiquitous luxury car than the stone veneer panels that Mulliner most recently announced. Bentley suggests in the statement below that the Monster by Mulliner will be offered as a limited edition, "designed to appeal to young professional athletes and musicians." It's certainly not for the timid, but we wouldn't be surprised to see them popping up in music videos and the parking lots outside stadiums in the near future. Related Video: BENTLEY AND MONSTER DEBUT "MONSTER BY MULLINER" CONTINENTAL GT V8 S FEATURING PURE MONSTER SOUND AT CES 2016 IN LAS VEGAS - Handcrafted by Bentley's Mulliner Division and inspired by Monster - Spectacular limited production vehicle designed to appeal to young professional athletes and musicians (Crewe / Las Vegas, NV, January 6 2016) Monster, the world leader in high-performance audio, has teamed up with Bentley Motors' bespoke coach-building division, Mulliner, to create a stunning and uniquely Monster-inspired "Monster by Mulliner," which makes its debut at CES 2016. The show-stopping Bentley Continental GT V8 S, which reflects Monster's attitude of "Always Lead, Never Follow," is designed to appeal to the target market of young professionals and movers and shakers in sports and music. The "Monster by Mulliner" Continental GT V8 S is a bespoke vehicle that will inspire those who want a ride with a bold look and incredible audio performance designed by Monster. Monster's latest innovations in audio technology bring the power of today's music into this Bentley's luxurious cabin.