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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.

Bentley EXP 100 GT is an electric vision of luxury in 2035

Bentley has just pulled the wraps off its latest concept car, and it's predictably opulent and indulgent. It's called the Bentley EXP 100 GT, which is a nod to the company's 100th anniversary this year, and it's a look at where Bentley wants to be in the year 2035. It's fully electric, has full autonomous capability, and is draped in high-end materials and outrageous design. The design really is striking. Its carbon fiber and aluminum body is enormous at 19 feet long, yet it's just a two-door coupe. The front overhang is nearly nonexistent, but the tail stretches way behind the back wheels. Signature round headlights blend into a fully illuminated grille. Even the hood ornament and center trim piece on the hood light up. The doors open in a scissor fashion just like a Lamborghini. At the back, the car features OLED taillights. The wheels even have active aerodynamic panels, and apparently the Pirelli tires can, at least conceptually, change their pattern and contact patch for various driving conditions. Under the sizable yet slinky skin is a fully electric powertrain. It features four motors, one for each wheel, to provide full torque vectoring. They deliver a lot of torque, too, at 1,106 pound-feet. Bentley says the EXP 100 GT should hit 60 mph in under 2.5 seconds and have a top speed of 186 mph. The battery pack can provide up to 435 miles of range, and can be charged to 80% capacity in 15 minutes. The car can be driven fully autonomously or manually. The EXP 100 GT naturally has an over-the-top interior to match the exterior and powertrain. It can be configured to seat two to four people. It's trimmed with 5,000-year-old wood salvaged from peat bogs, and copper has been infused with it. Fabric trim features fiber optics woven in for illuminated patterns. The leather is not from animals, but rather created from byproducts of wine making. Crystal is featured heavily, too, and it is used for getting information about the onboard AI. The AI system works to keep you comfortable, and to do so, it monitors your mood with biometrics, even detecting your blood pressure. It can alter the amount of light in the cabin, the temperature and other settings. A unique feature of the car is the ability to simulate lighting conditions from past drives if the current weather is dreary. The car even has a unique scent that can be applied to the cabin that's a mix of sandalwood and moss. Will we see a Bentley like this reach production in 2035? Time will tell.