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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley preps 'Centennary Specification' for all models built in 2019

For the entirety of Bentley's 100th year in business, the English carmaker will adorn its products with a Centenary Specification. The package consists of unique badging with specially developed Centenary Gold badge highlights, available Centenary Gold thread for the headrest logos, contrast stitching and cross stitching, and a "centenary welcome light" outside the vehicle. The in-house craftsmen have also developed unique embroidery. Bentley says the gold hue was inspired by metalwork on vintage models like the 1919 EXP 2 (pictured, red and silver) and 1929 Birkin Blower (pictured, green), the latter one of the company's Le Mans winners driven by Sir Henry "Tim" Birkin. The hue possesses an "elegant warm tone and a deep fluid shadow." The steering wheel badge, key fob, shift knob, and wheel center caps feature the tinted ring. The "B" badge on the radiator surround also features "1919-2019" script, and that script is found on the tread plates, too. For those who don't know, eponymous founder Walter Owen Bentley's engineering career began with locomotives — which he loved more than cars at one point — and motorcycles, before settling on automobiles. He bought his first car in 1910, a French DFP, and after improving it himself, set a 10-lap record at the Brooklands circuit. In 1912 he opened a DFP franchise with his brother Horace Milner as Bentley & Bentley, and further upgraded the car with a new piston design that was 88 percent aluminum and 12 percent copper. The Royal Naval Air Service adopted Bentley's piston design and Bentley's re-designed Clerget airplane engines, dubbed the Bentley Rotary. After the war, Bentley refocused on cars, and in 1919 released the 3-Litre, which boasted features like a cross-flow head, overhead cams working four valves per cylinder, and twin plugs in each cylinder. The company delivered the first production model in 1921, then went racing and won the second edition of Le Mans in 1924. That is how Bentley began to become "Bentley, ahem ...", and here we are. Next year, on July 10, the company plans to celebrate the feat appropriately. Related Video:

Bentley will phase out all non-electrified powertrains by 2026

Bentley will accelerate its electrification offensive during the first half of the 2020s, Autoblog can reveal. It will release an array of plug-in hybrid and electric cars, and it plans to phase out all non-electrified powertrains. "Next year, we will launch two plug-in hybrid models. In the end, it's the best of both worlds. It means the customer can decide when to use the internal combustion engine, and when to go electric. It also reduces fuel consumption massively," affirmed company boss Adrian Hallmark during a virtual roundtable discussion. He stopped short of revealing whether the plug-ins will be based on existing models, or if they'll be new additions to the range. As of writing, the Bentayga is the only Bentley available with a plug. My crystal ball tells me the Continental and the Flying Spur (which are marketed as separate models) are prime candidates for electrification. Bentley's first electric car is scheduled to make its debut by 2025. Details are also scarce, but Hallmark revealed the model will be built on a new platform, and it will benefit from the latest battery technology. Going electric won't be an excuse to radically overhaul the company's design language, however. Chris Cooke, Bentley's board member for sales and marketing, noted the zero-local-emissions car will look "much more modern and more interesting," but it will remain immediately recognizable as a member of the Bentley portfolio. He warned not to expect a revolution. Take the limited-edition, 650-horsepower Bacalar (pictured below), for example. It looks like a Bentley, it doesn't represent a stupefying break with tradition, but it's not a Xerox copy of the Continental, either. Bentley Mulliner Bacalar - 1 View 22 Photos After 2025, the floodgates open. Hallmark pledged to create a family of electric cars, and that every model in the Bentley range will be either a plug-in hybrid or fully electric. He realistically refused to say the internal combustion engine's days are numbered, however, and he added his team disagrees with the bans floated in some markets. "Whenever the deadline is for banning combustion engine sales, we're advocating an overlap so that hybrids are allowed to be sold for longer, until everybody can afford, charge, and live with the range of an electric car. I think we're now getting through; we trust the right decisions will be made," he said candidly.