2014 Bentley 4dr Sdn on 2040-cars

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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley Bentayga flops around on the 'Ring

Bentley CEO Wolfgang Durheimer said the coming W12 Bentayga SUV will be the fastest SUV on the market, drawing a response from Porsche R&D chief Wolfgang Hatz that the next-generation Porsche Cayenne will outdo the Bentley on the road, and with a smaller V8 engine. We're going to assume that post and riposte is over top-speed honors, because judging by video of a prototype Bentayga lapping the Nurburgring, it won't be a Continental GT with a lift kit and it won't even be a current Cayenne GTS. In this video the Bentayga looks built for luxury, not cornering speed, as the body rolls over to the outside and the nannies shift the nose back into line when the driver pushes it through curbs. Or it could be that like the Mercedes-Benz G-Class, the Bentayga comes with some intense off-road chops that preclude tight-ship turning. And admittedly, we have no idea how this prototype is set up, but Porsche will probably take it as more reason to be smug anyway. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.