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Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project. Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries. At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below. Related Video: BENTLEY INSPIRATOR: PERSONAL PREFERENCE BROUGHT TO LIFE - Inspirator app is the next generation of digital car configurator - Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration - Bentley Inspirator application available to download now at www.bentleymotors.com/inspirator and in Apple App Store (Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them. Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content. The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points. The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

Bentley Bentayga gets its first big update with new design and improved tech

The 2021 Bentley Bentayga is subject to the model’s first significant refresh since the ultra-luxe SUV was introduced for the 2016 model year. In the meantime, Bentley has rolled through a few variants, but now weÂ’re getting design changes, tech enhancements and new equipment. For starters, the V8 is now the standard car (and will be the only one available initially), with the W12 engine reserved for an upcoming Bentayga Speed coming in 2021 — a model the brand expects to continue to be in high demand in America. Bentley also says there will be an updated plug-in hybrid model to follow later this year, but it wonÂ’t be available right away like the V8 is. The 4.0-liter twin-turbo V8 will make the same power as before, sitting at 542 horsepower and 568 pound-feet of torque — thatÂ’s good for a 0-60 mph time of 4.4 seconds. This BentaygaÂ’s most significant mechanical change underneath is a 0.78-inch wider rear track. Bentley claims this reduces steering effort and improves response linearity. Some of the bigger changes come in the design. Bentley says the adjustments are inspired by the new Continental GT and Flying Spur, as every panel in the front and rear have been redone. It gets a larger “matrix” grille, new headlights featuring BentleyÂ’s “cut crystal glassware” design (trust us, itÂ’s very cool), and a more aggressive front bumper with even more venting. Its hood has also been lifted up by 30 mm to make the whole front end appear more imposing. The sides of the SUV get new molding and a new V8 badge, while the back has gone through even more significant changes. ThereÂ’s a new tailgate design that stretches the full width of the rear and also encapsulates the new and bejeweled oval rear taillights. The design change has seriously widened the look from the rear and makes a huge difference to the Bentayga's style. The license plate has been moved down, and the wider rear track gives the Bentayga a more appealing stance. Larger, oval-shaped tailpipes mimic the new taillight design, and Bentley has added a longer roof spoiler to make the car look even more elegant and sporty. A new 22-inch wheel design (available in two finishes) joins the cavalry, as do two new paint colors: Viridian (dark green) and Patina (mid-tone off-white). Of course, the interior is arguably the most important part of a Bentley. The center stack gets a new look; Bentley has provided a new steering wheel, new door trims and completely new seats.

Behold my hideous Bentley!

Do you all just love my hideous Bentley? It's so insane and tacky. I'm sure if I were to actually order this a British lord somewhere would dispatch his valet to slap me.  Who knows where I'll figuratively be in two weeks' time, but today turns out to be the day I turned to see just how tacky certain car configurators will let you get. Admittedly, they're almost all high-dollar, extra-low-volume cars. If you try to play around on a Honda configurator, you'll have wrapped things up in about 30 seconds.  But Bentley, now that's a company that'll let you get tacky on its configurator. I chose the new Continental GT Convertible because the lowered roof would make it easy to demonstrate in pictures the level of my tackiness. From there, it was this eye-searing Apple Green, though I was certainly tempted by Azure Purple and Magenta. Roof choice? I was expecting there to be more, nevertheless, Claret red seemed like a suitably awful pairing.  Inside, well, let's crack those knuckles and get to work. Luckily, Bentley lets you choose two different leather colors: Main and Secondary "hides" with five choices of how to split those colors. Sorry, colours. I chose Colour Split B cause it seemed to have the most of each colour. For the Main Hide, I went with Hotspur, an extremely red shade of red that would be home in an early 2000s BMW. Cumbrian Green and Damson purple were tempting, but they just weren't bright enough, and I thought they wouldn't pair poorly enough with the Secondary Hide: Newmarket Tan, which is pretty damn orange. You can't see it, but the interior of the roof is Blue. For the veneer, I went with Tamo Ash, 'cause yuck. Finally, throw on some black wheels, and voila, my tacky Bentley. I must say, this is most definitely tackier than the real Bentley Flying Spur I once tested that looked like South Beach threw up inside. So much white and teal. Oh, and that ash wood. A Bentley rep told me they ordered it by mistake.  Now, Bentley isn't the only high-dollar outfit that lets you indulge in such tacky fantasies. Most other British brands do, including Mini, and the Germans offer plenty of color choices as well, usually through some special custom program like Audi Exclusive. Porsche makes it especially easy, though, which you can see in my other craptacular creation below.