2010 Bentley Continental Flying Spur on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley producing Grand Convertible in grandiose exclusivity

The Googology wiki that celebrates numbers has entries for 42, 151, SpongeBob's Number, and Three Hundred Billion Gazillion. The wiki has no entry for the number 19, which means it doesn't commemorate Steely Dan's "Hey Nineteen," Paul Hardcastle's song "19," or the official production run of the Bentley Grand Convertible. That's right, the abundant and abundantly luxurious Mulsanne-based Grand Convertible will arrive on public roads in 2019. However, Bentley plans just 19 examples of the droptops, and none of them will come to America; only Europe, the Middle East, and Russia have deemed the Grand Convertible roadworthy. Retail price for the Grand Convertible, as if you could buy one in the store, is said to start at $3.5 million - roughly ten times more than the recently-facelifted Mulsanne Speed donor vehicle. ( YouTube gearhead Shmee150 captured the new production look in video taken this month at the Bentley showroom in Dubai.) Actual prices will surely run much higher since Bentley's Mulliner division will oversee the builds. That means custom two-tone colors, shape-shifting diamond quilting inside, Beluga leather, color-matched contrast stitching, and a Burr Walnut tonneau that's the largest veneer ever used on a Bentley. All of that comes before appending every fanciful option an owner consents to fund. Why the wee production run, when Bentley could certainly sell more than 19 specimens? Walter Owen Bentley founded his car company in August, 1919. Even though Walter's first Bentley 3-Litre didn't arrive until 1921, the 19 Grand Convertibles honor the centenary of the company's official founding. Bentley foreshadowed the minuscule production last year, though in a different guise: in March 2016, when Bentley CEO Wolfgang Duerheimer suggested the return of the Azure convertible, the boss said a potential Azure "would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price." Give or take a digit, sounds like promises kept. Related Video:

Bentley putting Mulsanne-based Azure, Brooklands back on the table [w/poll]

Big plans are afoot at Bentley. The quintessentially British automaker has just about signed off on the final version of its new SUV, and will surely roll out more versions of the Continental in the coming years, but that's not all. It's said to be considering a new sports coupe smaller than the Continental GT, but the latest reports coming in from the UK suggest that it also has plans for the Mulsanne's platform.
Currently, the Mulsanne is only available in one configuration, but Bentley is widely expected to be bringing a new, more powerful Mulsanne Speed to the Paris Motor Show this fall with around 550 horsepower. That's not all, however, as word comes in that the Flying B marque is planning to re-introduce both the Azure and the Brooklands as competitors to the Rolls-Royce Phantom DHC and Phantom Coupe, respectively.
For those who don't remember, the Azure and Brooklands were a pair of two-doors based on the Arnage that preceded the Mulsanne at the top of Bentley's range. The Azure was a convertible and the Brooklands a fixed-roof coupe, both of them larger than the Continental GT and powered by the company's evergreen (yet decidedly un-green) 6.75-liter V8.