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Bentley creates buzz with 'flying bees,' enters honey business

Bentley’s Crewe factory has bees now. Yes, itÂ’s the same Bentley as the one youÂ’re thinking of. TheyÂ’re called “flying bees.” WeÂ’ll hand it to Bentley, thatÂ’s a solid name. This means the British luxury car maker is officially getting into the honey business. We joke, but there will definitely be Bentley-branded honey as a by-product of this nature venture. The bee announcement came in a press release. In total, Bentley is adding 120,000 honey bees to live in two massive (Bentley-branded) hives. Bentley says that amount of bees is capable of producing about 33 pounds of honey per year, which Bentley claims is about 50 jars worth. How much will a jar of Bentley honey cost? Considering how exclusive itÂ’ll be, we imagine itÂ’s more than you can afford, pal. Onwards to the real reason Bentley is doing this. ItÂ’s part of a biodiversity initiative Bentley continues to work toward. “Bee populations are in decline in the U.K., so installing two hives to help boost biodiversity is a great way to make use of the grassland at the edge of the site. Our ‘flying beesÂ’ are honey bees that have been bred by local beekeepers with over 50 yearsÂ’ experience. With their help, weÂ’re checking on them every week and itÂ’s great to see that theyÂ’re already starting to produce the first Bentley honey,” Bentley said in a statement. The hives were installed far from the actual manufacturing facility on site, so you likely wonÂ’t be met with any unexpected guests upon taking delivery of your Bentley. You might remember that Ford hopped on the bee game first a few years back. Even if itÂ’s a small effort, itÂ’s always cool to see anyone trying to save the bees. We donÂ’t want to be caught in a Black Mirror-like situation with mechanical, autonomous bees doing the work for us after all.

Bentley SUV to cost over $220k, fix 'problem' of inexpensive competitors

There's no shock in finding out that a new Bentley is going to be expensive; it kind of goes with the territory. However, company boss Wolfgang Dürheimer is indicating that its upcoming SUV could create a whole new rung of pricing for luxury utility vehicles.
While speaking with Autocar at the Goodwood Festival of Speed, Dürheimer let slip that the company's forthcoming SUV would have a price of 130,000 pounds or more ($220,000 at current US exchange rates). Thankfully, the Bentley boss further clarified the reason for such a high cost of entry. He said that the elite players in the field like the Porsche Cayenne or Land Rover Range Rover have prices that hit the European equivalent of about $220,000 for top-trim, fully-optioned models. "We aim to solve this problem," said Dürheimer to Autocar. While it's exceedingly rare for converted foreign MSRPs to equal the actual expense in the US, it looks to be at the very top end of the class.
That is a stratospheric figure, but the Bentley SUV already has some big rumors to live up to. The company is reportedly aiming for a 200-mile-per-hour top speed and may possibly offer a plug-in hybrid powertrain, as well. It's being pretty flagrant in evaluating the new vehicle too by plastering a promotional URL on its test mules (see above). They show the model with the brand's trademark circular headlights up front, and interior photos indicate a digital instrument panel. If Dürheimer is serious about that price, the company better pack the car with every bell and whistle it can find to justify it.

Bentley Continental GT takes off with Breitling Jet Team

Of all the automakers that have co-branding deals in place with watchmakers, the relationship between Breitling and Bentley ranks among the longest-standing. But aviation aficionados will also point out that Breitling – ever the favorite of pilots – also supports a team of aerobatic pilots called the Breitling Jet Team. Now the three have come together to create a special run of luxury automobiles. The Bentley Continental GT Speed Breitling Jet Team Series, as you might have guessed, is based on the Continental GT Speed that stands as the fastest model Bentley has ever offered. Which is a good starting point, because despite the "jet" part of the name, they have not actually put a turbine engine under the hood. Jaguar (among others) has tried that, and it has yet to work out. What sets apart this special series is entirely cosmetic, carried out by Bentley's Mulliner customization department. It has a two-tone paint job of Hallmark and Onyx (which may look purplish in the pictures but the scheme is listed as silver and black in the Bentley catalog), matching the livery on the jets themselves. It's accented with Breitling's signature yellow. The color scheme continues inside, with carbon-fiber trim, more yellow accents, and little thematic Easter eggs throughout. Whether the result looks like a promotional vehicle or a sleek take on the vehicle of choice for every entrepreneur who strikes it big, that's a matter of taste. And if you want to see one up close, you'll have to go to Seattle at the end of July. That's where Bentley will present the only seven examples it will make to their owners. The presentation will be made individually by the pilots at the Boeing Seafair Airshow – but only after what's sure to be the ride of their life on board one of the team's L-39 Albatros jets. BENTLEY CONTINENTAL GT SPEED BREITLING JET TEAM SERIES LIMITED EDITION - Seven limited edition Continental GT Speeds inspired by famed jets - Handcrafted models take Mulliner customisation to new heights - Continental GT Speed is fastest production Bentley ever - Models to debut at Boeing Seafair Airshow, Seattle, July 31 (Crewe, 30 June 2015) Bentley is taking its fusion of luxury and performance to new extremes with the launch of the Continental GT Speed Breitling Jet Team Series. This exclusive series is limited to just seven cars, each inspired by one of the seven Breitling Jets.