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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Check out King Charles III's $17.6 million car collection

King Charles III's coronation will take place in England on May 6, and being crowned a monarch comes with a long list of perks with four wheels. He will gain full access to the Royal Family's fleet of cars, which is valued at about GBP14 million (approximately $17.6 million). The two most expensive cars in the collection are nearly identical: they're a pair of Bentley State Limousine models (pictured) built for Queen Elizabeth II, King Charles III's mother, in 2002. Only two units were made, and they're both part of the Royal Family's fleet, so they're difficult to put a value on; it's not like one is going to end up listed on your favorite auction site anytime soon. British company Nationwide Vehicle Contracts, which compiled the list, estimates that each armored, 245-inch long sedan is worth at least GBP10,000,000 (roughly $12.6 million). Dropping below the eight-digit threshold, the second-most-valuable car in the Royal Family's fleet isn't really a car. It's the Gold State Coach, which Matchbox recently released a 1/64-scale replica of, and its value is estimated at GBP1.6 million (about $2 million). At 275 inches long it's even bigger than the Bentley limousine and it weighs about 9,000 pounds. It's 261 years old and designed to be pulled by eight horses, and has been part of every coronation since 1831. The rest of the Royal Family's vehicles are relatively mundane. There's a 1965 Aston Martin DB6 Volante that Queen Elizabeth II and her husband, Prince Phillip, bought for King Charles III on his 21st birthday. It's worth GBP1 million (about $1.2 million). The collection also includes a Rolls-Royce Phantom VI (about $627,000), a Bentley Bentayga (about $201,000), a Land Rover Range Rover long-wheelbase Landaulet ($133,000), a Jaguar XE (about $41,000), and a Land Rover Defender ($38,000). "Luxury cars have long been associated with the monarch and King Charles III, in particular, is known for his fondness of motor vehicles. His impressive collection features sentimental value with motors passed down from his late mother, Queen Elizabeth II, to cars bought for him by his parents," explained Keith Hawes, the director of Nationwide Vehicle Contracts, in an interview with CBS News. Being at the head of a car-making nation's royal family also comes with drawbacks: Every vehicle in King Charles III's fleet is British.

Bentley Bentayga Hybrid First Drive Review | Mass without substance

The new Bentley Bentayga Plug-In Hybrid is the venerable British brand's cheapest vehicle. Certainly, with a base price of $158,000, it is not inexpensive by any stretch. In fact, it costs more than four times the average price of a new vehicle purchased in America this year. But after driving an advance version of the marque's first plug-in through the horror-scape that is Silicon Valley, we were reminded of the old saying: You get what you pay for. We will preface this review by stating something that should be obvious: The Bentley Bentayga is our least favorite Bentley. Its proportions are inelegant, its shape nondescript. Though we know it is hand-built in Crewe alongside the rest of the marque's wondrous new lineup, it lacks the specialness, a sense of occasion that should be endemic. This isn't just because it's a sport utility vehicle, and thus ostensibly utilitarian. The contemporary Range Rover, the Mercedes G-Class, and even the Rolls-Royce Cullinan all have the kind of gracious charisma that the Bentayga lacks, even if they deliver it in a manner that is louche and imperious. The Bentayga looks like a Bentley knockoff, a crossover tarted up with all of the relevant if superficial brand cues, but without the necessary substance. The plug-in hybrid only enhances this perception. Whereas other Bentaygas at least arrive with potent twin-turbocharged motors in V8 (542 horsepower ) and W12 (600 or 626 hp) configurations, the Bentayga Hybrid is granted only a 335-horsepower VW parts bin 3.0-liter, single-turbo V6, paired with 13 kWh of batteries in the trunk and a 126-hp electric motor. It accelerates to 60 mph in 5.2 seconds, well off the pace of its non-hybrid siblings and in the realm of its lesser platform-mate, the $70,000 Audi Q8 V6. This is not special. Even less special is the way in which the Bentayga Hybrid comports itself when accomplishing its tasks. A Bentley, by definition, is meant to be extraordinary, and this extraordinariness is meant to be effortless. Being in a Bentley should make everyday events special, and special events grand or even grandiose. Driving the Bentayga Hybrid feels like engaging with functional transportation. This is not because we are hostile to electric vehicles. We love electric vehicles, and their intrinsic and luxurious benefits in terms of silent operation and instant-on torque.