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Bentley already considering smaller crossover

Bentley has yet to reveal (let alone start selling) its upcoming new SUV, but the company is already reported to be considering a smaller model to follow in that new model's footsteps. This according to Autocar, in speaking with Bentley CEO Wolfgang Durheimer at the announcement of the company's record sales results for 2014. Prior to originally taking the helm at Bentley and Bugatti, Durheimer served as head of R&D at Porsche, which recently launched the Macan crossover to join the larger Cayenne. Tipped to be called the Bentayga, the forthcoming Bentley crossover will share its platform with the next generation of its sister company's crossover, whose success Bentley aims to emulate. The Bentayga (or whatever it's ultimately called) will be vital in helping Bentley achieve its sales target of 20,000 units per year by 2020. The storied British marque topped 11,000 units for the first time in 2014, and the new SUV will be a vital component in boosting those figures. Bentley says it has already received 4,000 "expressions of interest" for the crossover before it's even unveiled, suggesting that it could exceed earlier sales projections of 3,000 units per year. But even then, the big crossover wouldn't be enough to get Bentley to its target. That's why it's already considering the smaller crossover, among other options including a four-door coupe, a two-door sports car and a Mulsanne-based convertible. The company is also investing heavily in infrastructure and production capacity to ensure its supply can meet the demand it is working to build up.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Bentley considering chopping new Bentayga into a crossover coupe

Like it or not, crossover coupes are gaining traction. BMW lead the march with the X6 and has since followed up with the X4, rival Mercedes has already showcased its new GLE Coupe, and Audi is expected to be following suit as well. So who's next? According to Top Gear, that'd be Bentley. The British luxury automaker is (like Jaguar and Maserati) preparing to launch its first SUV in the form of the upcoming new Bentayga. But it isn't likely to stop there. After speaking with Bentley CEO Wolfgang Durheimer, who pointed towards the growth in the luxury crossover segment at the expense of coupes, convertibles and sedans, Top Gear is convinced that the Flying B marque is weighing the possibility of a slant-backed coupe version. If BMW's experience is anything to go by, reconfiguring the roof and styling of the Bentayga to give it a more rakish profile would be a relatively low-cost, straightforward way to give Crewe another crossover model to offer. But by the same token, we wouldn't expect it to lose any doors in the process as that same Bavarian rival did with the Mini Paceman. With the Bentayga set to debut next year, it may not be until 2019 that the coupe version would arrive. That's if it's given the green light in the first place, with Bentley expected to decide "within the next year and a half," according to TG. What isn't clear at the moment, however, is whether the Bentayga crossover would stand in place of the smaller crossover Bentley was said to be considering, or the four-door coupe or sports car projects that were said to be on the table as well.