2006 Bentley Continental Flying Spur Automatic 4-door Sedan on 2040-cars

Auto blog

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

2014 Bentley Flying Spur brings new design to four-door Continental

After showing us a couple teasers recently, not to mention the leakage of official shots earlier today, Bentley has finally pulled the cover off the all-new 2014 Flying Spur, which will receive its global debut next month at the 2013 Geneva Motor Show. The big, bespoke sedan not only promises plenty of luxury in its full redesign, but Bentley is also saying that the new Flying Spur will be the "fastest, most powerful four-door" model it has ever produced.
To make sure it comes through on that bold statement, the 2014 Flying Spur is powered by the same twin-turbocharged 6.0-liter W12 engine used in the Continental GT Speed. In the Flying Spur, this 12-cylinder engine produces 616 horsepower and 590 pound-feet of torque, and it sends that power to the ground through a new eight-speed automatic transmission and a rear-biased (40/60) all-wheel-drive system. Launching the 5,451-pound sedan from 0-60 miles per hour will take just 4.3 seconds and 100 mph comes in less than 10 seconds; overall top speed is rated at 200 mph. Even with all that power and mass, Bentley is still expecting the next-generation Flying Spur to return better EPA fuel economy than the current model with projected (but not certified) estimates of 12 miles per gallon in the city and 20 mpg on the highway.
Befitting of its more powerful engine, the Flying Spur also gets a more athletic appearance with a more upright face, arched front and rear fenders and horizontal taillights that better distinguish it from the Continental GT. The new roofline also gives the car a sportier shape and the side windows add a more contemporary look, but this car is almost identical in size to the current model including the massive rear overhang, which helps accommodate 16.8 cubic feet of cargo.

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.