2006 Bentley Continental Flying Spur 4dr Sdn Awd on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

Bentley Bentayga takes Pikes Peak SUV record

Earlier this spring, we wrote about Bentley's bid to beat the existing Pikes Peak record for sports utility vehicles, with racing driver Rhys Millen behind the wheel of a bright green Bentayga. And this past weekend, they did it, slicing almost two minutes off the earlier record. Having been set by Paul Dallenbach with a Range Rover Sport back in 2013, the old record stood at 12:35.61. The New Zealand-born Millen completed the course in 10:49.9, at an average speed of 66.5 miles per hour. To pass Pikes Peak scrutineering and to keep Millen safe, the near-stock Bentayga had been fitted with a roll cage and racing seats, along with a harness and a fire suppression system; the only performance modification was a production-specification Akrapovic exhaust system. We expect the engine note to have been crowd-pleasing. The #Bentayga has smashed the Production SUV record at #PikesPeak, beating the previous best by nearly two minutes. @RhysMillen took just 10:49.9 to climb 5000 ft over 12.4 miles #BeExtraordinary pic.twitter.com/sEQ80FgwbE — Bentley Motors Comms (@BentleyComms) June 24, 2018 The 5000-foot climb has 156 corners, which the Radium Satin colored, 600-hp Bentayga attacked on stock Pirelli rubber. After his record run, Millen said: "To take a luxury SUV with minimal modifications and be able to drive up this course in under 11 minutes is a huge testament to the performance and level of engineering in the Bentayga." Related Video: Featured Gallery Bentley Bentayga Pikes Peak Image Credit: Bentley Motorsports Bentley Crossover SUV Luxury pikes peak bentley bentayga hill climb