1993 Bentley Continental R on 2040-cars

Auto blog

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Weekly Recap: Takeaways from the Frankfurt Motor Show

We obsessively covered the 2015 Frankfurt Motor Show, and naturally, we selected our favorites from this fall's biggest automotive event. Now that the dust has settled, we're looking ahead to what it all means. Here are three takeaways from the floor in Frankfurt. The Germans are serious about electric vehicles: It's a bit cliche to say BMW, Mercedes, and Audi have downplayed electrics in favor of other technologies, like diesels. For a time that may have been true, but those three companies, along with Porsche and Volkswagen, are emerging as leaders in EV development. That was on display in Frankfurt, when all of them revealed either all-electric or plug-in hybrid models. Gas prices are relatively low in the United States, but clearly the Germans are thinking long-term and globally. Everyone is serious about SUVs: You gotta have one, even if you're Bentley or Jaguar. It's 2015 and it's what consumers want. As Jaguar design director Ian Callum put it, "Not to be in the sector would be a little naive for the sake of purity." It's not just the flashy exotic luxury makers. Nissan showed the Gripz concept, which is rakish, radical, and meant to blend traits of SUVs and sports cars into a vehicle that really crosses over. Look for more, especially in the luxury sector, as Rolls-Royce, Lamborghini, and Aston Martin ramp up their own SUV efforts. There's no ceiling to the luxury market: Speaking of high-end cars, companies are continuing to invest in extravagant wares beyond just SUVs. Even during the recession, ultra-luxury makers remained relevant, and now they're back at full stride. In Frankfurt, that was illustrated by yet another S-Class model, the cabriolet, which will come in S550 and S63 AMG variants in the United States. Ferrari also showed off the 488 Spider, and Lamborghini opened up the Huracan LP 610-4 Spyder. Meanwhile, Bugatti's Vision Grand Turismo concept reminded enthusiasts that it's plotting life after the Veyron. European auto shows always draw the glitziest reveals from luxury makers, and this year didn't disappoint. OTHER NEWS & NOTES 2016 Honda Civic redesigned with snazzier style, turbo power The 10th-generation of the Honda Civic debuted this week at events in Los Angeles and Detroit ahead of its launch in the United States this fall as a 2016 model. Honda fortified the Civic with LED lights, an available turbo engine, and a more tech-laden cabin.

New Bentley interior veneer sourced from American Red Gum trees

Bentley is turning stateside for its newest exclusive wood interior finish, sourcing its first new veneer in five years from American Red Gum trees found in Mississippi wetlands. Bentley calls the new veneer Liquid Amber, a reference to the wood's perfumed scent. The red-hued wood undergoes a weeks-long natural smoking process to deepen its brown luster. Afterward, the veneer is then transported to Bentley's wood shop in Crewe, England, where it's examined alongside the six other types of veneers harvested from China to Canada to determine suitability, based on a high-burr density, minimal sapwood and a lack of bark growth or structural defects. Bentley says it rejects between 30 percent and 70 percent of all veneers offered. Raw veneer is then cut to a precise 0.6-millimeter and tested for stability in UV light and consistency from tree to tree. The whole process takes at least 18 months before the veneer is installed in one of Bentley's vehicles, which start at $189,000 for the Flying Spur sedan. Also known as the Sweetgum tree, the American Red Gum is native to lowland areas of the southeastern United States. It was once used commercially for soaps, adhesives and pharmaceuticals but is valued today primarily for use in furniture, cabinetry and interior finishing. Bentley says it harvests the trees only twice a year due to restricted access to the wetlands where it sources the wood. Bentley also announced it has begun using slate and quartzite stone veneers sourced from select quarries in India. They're split from a larger stone piece, cured using fiberglass and a bespoke resin, and shaped and finished by hand by the Mulliner coach building team in Crewe.Related Video: Featured Gallery Bentley wood finish Image Credit: Bentley Bentley Luxury bentley flying spur