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First production Bentley Bentayga rolls off the line

Three-and-a-half years after we got a view of the initial concept that led us here, the Bentley EXP 9 F, the first production Bentley Bentayga has left the production line in Crewe. The Anthracite-colored crossover is the culmination of four years of work and an 840-million-pound investment that added a new bodystory, new paint shop, new assembly line, and 1,500 jobs to the company's workforce. Customer deliveries begin next month, and with the order book approaching 6,000 units, sightings of the Bentagya everywhere will commence not long after that. The brand has the segment to itself until Rolls-Royce, Aston Martin, and Lamborghini can bring their efforts to market, and after having driven it and found it really rather good, Bentley should profit handsomely from its position. Next spring, the sharper, edgier, faster Bentley crossover that many were expecting should make an appearance and likely do just as well, if not better. For now, though, it's the Bentagya show. The press release below has more. Related Video: FIRST BENTLEY BENTAYGA ROLLS OFF THE PRODUCTION LINE- Sector-defining SUV designed, engineered and handcrafted in Crewe- Car marks significant UK manufacturing investment- First Bentayga to join Bentley's famous Heritage Collection(Crewe, 27 November 2015) The very first production Bentley Bentayga, the catalyst for one of the biggest investment programmes in the company's history, today left the assembly line at Bentley's iconic headquarters in Crewe, UK.Four years on from the initial concept stage, during which time over 1,500 UK jobs have been created, the car - part of an GBP840 million investment programme - will now enter full production, with deliveries to customers starting in January 2016.Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors, said: "Bentley Bentayga will be the benchmark against which all other SUVs are measured, defining a new segment – the luxury SUV."This car is a celebration of UK manufacturing at its very best, not only reinforcing our commitment to industry in this country, job creation and significant investment, but to our home in Crewe. This is an important moment in our history, where we reflect and celebrate, but also look ahead to delivering this extraordinary car to our customers."I would like to take this opportunity to thank my colleagues from all parts of the business for their dedication and professionalism in delivering the Bentley Bentayga.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

2020 Bentley Flying Spur First Edition ratchets up the exclusivity

For the 2020 Bentley Flying Spur's first year of production, the automaker will offer the First Edition model. The sedan adopts a brace of options taken from the standard car, as well as identifying badging. Outside, a set of Union Jacks with a number "1" in the center can be found on the C-pillars, just as were found on the Continental GT First Edition released last year. The words "First Edition" appear on the treadplates, and the sedan sits on 22-inch Mulliner Specification wheels. Up front, the electronic Flying B mascot with illuminated wings retreats to its den inside the grille frame when the car is locked. Inside, the instrument panel gets another Union Jack along with the Bentley Rotating Display. Owners can choose to have the First Edition Bentley Winged Emblems embroidered into the headrests. The panoramic roof and mood lighting come standard, as does Touring Specification, which adds driver assistance features like a head-up display, lane assist, night vision, and adaptive cruise control. The premier example of the breed is set to be auctioned at the Elton John AIDS Foundation's inaugural ball called the Midsummer Party, taking place at Jean Pigozzi's Villa Dorane on July 24, in Cap d'Antibes. All proceeds from the Mulsanne's sale will be given to the EJAF, but the new buyer will still have work to do. A Bentley designer will host the owner in Crewe or travel to the owner's home to spec out the car "through Bentley's exclusive Co-Creation Luxury Service." We're not sure how that's different than Mulliner, but to anyone buying a Bentley in the South of France at an Elton John event, it isn't likely to matter. They'll get whatever they want, including the right to say, "First."