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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley plotting rear-drive Continental GT3-R?

Coupe, convertible or Flying Spur sedan: no matter what body-style you get, or what engine you specify, the Bentley Continental comes with all-wheel drive. It's been that way since the model line was first introduced a dozen years ago. But that looks poised to change... at least for one notable exception. According to Autocar, Bentley is all but certain to launch a rear-drive version of the Continental GT3-R sometime next year, ditching the front half of the drivetrain to cut a good 440 pounds off the curb weight to make it the lightest Conti yet. The Continental GT3-R launched last year with less weight and more power, along with a stiffer suspension, upgraded brakes and a titanium exhaust. It drew its inspiration from the Continental GT3 racer, but unlike the competition version, kept the AWD drivetrain in place. "A lot of people expected the GT3-R to be a proper rear-wheel-drive sports car," Bentley's chief engineer Rolf Frech said to Autocar, "but the problem was timing. We needed the car at the end of the first season of our GT3 racing car, and to do a proper change of the complete powertrain needed longer than we had. But we have the concept in our mind, so why not?" Denuded of its all-wheel drive, the Conti GT3-RS – assuming Porsche doesn't mind lending the name to its sister company – would be the most hardcore version of the go-to luxury coupe, and would promise to cut its already blitzkreig 3.6-second 0-60 time down even further. Especially if the 4.0-liter twin-turbo V8 were tuned to deliver even more than the 572 horsepower and 516 pound-feet of torque it already kicks out in the existing GT3-R. Chances are it'd be even less accessible, though: the 99 examples of the Conti GT3-R that are coming to the States out of the 300 total to be made already carry a $337k sticker price, and the rear-drive model would likely push the production:price see-saw even higher to the right.

Bentley names new CEO for the Americas

Bentley has announced a shift in its upper ranks that will see Michael Winkler take the reins as head of its operations in the Americas. A longtime sales executive and regional manager, Winkler has worked for Porsche in locations around the world, and comes to Bentley from his previous position as director of Australian operations for Jaguar Land Rover. In his new capacity as president and CEO of Bentley Motors Inc. – the office responsible for handling the brand's operations across the Americas – Winkler will report to Kevin Rose, the Bentley board member for sales and marketing. Winkler succeeds Christophe Georges, who moves back to the head office as director of product and marketing. The British automaker has 53 dealerships across the Americas, accounting for 29 percent of its global sales last year. Its American operations are based at 2200 Ferdinand Porsche Drive in Herndon, VA. MICHAEL WINKLER NEW PRESIDENT AND CEO OF BENTLEY MOTORS INC. (Crewe/Herndon 26th January 2015) Bentley Motors today announced that Michael Winkler will become President and Chief Executive Officer of Bentley Motors Inc., the regional office for Bentley Motors in the Americas, with effect from 1st April 2015. He succeeds Christophe Georges, who was recently appointed Director of Product and Marketing for Bentley's global organisation. Winkler will report directly to Kevin Rose, Bentley's Member of the Board for Sales, Marketing and Aftersales. Rose commented: "The Americas region plays a key part in Bentley's global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further." Winkler has more than 30 years of experience in the automotive industry, holding a number of international positions, working with Porsche in Germany, North America and Australia, and joins Bentley from Jaguar Land Rover, where he held the position of Managing Director of the company's Australian division. The Americas remained Bentley's number one market throughout 2014, closing the year delivering 3,186 cars, up from the 2013 number of 3,140. This accounted for 29% of total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.