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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley Mulliner Bacalar is so bespoke, it's a whole different car

Bentley talks a lot about “bespoke” — the customized elements done at the hands of its Mulliner division — but the newly unveiled Bentley Mulliner Bacalar takes the idea to a new level. This isnÂ’t just a unique paint color or a special upholstery fabric or a fabricated housing for an ownerÂ’s pet ferret. ItÂ’s a completely custom-bodied automobile, one that transforms the Continental GT convertible into a restyled two-seat roofless barchetta, which takes its name from a lake in MexicoÂ’s Yucatan Peninsula. Bentley claims that not a single exterior body panel from the Continental GT remains unchanged on the Bacalar, and the design is said to be inspired by last yearÂ’s EXP 100 GT concept. That show car was a coupe with scissor doors and an electric powertrain. The Bacalar is none of those things. But you can see some rub-off from the EXP 100 GT in the detailing, such as the horizontal lighting elements at the front and the rear. This example wears special Yellow Flame paint that incorporates the ash from burned rice husks as a more environmentally friendly way to create a metallic effect. In the Bentley Mulliner Bacalar, the doors and fenders are made from carbon fiber, while the clamshell covering over the rear compartment is aluminum. The body panels feature additional air intakes, a double hump behind the front seats, and more pronounced rear haunches over the 20-mm wider rear track. There is no roof — presumably owners will drive one of their dozens of other cars if rain is predicted. It would be a shame, after all, to let this interior get wet. The BacalarÂ’s cabin has just two seats, with a carved-out luggage hold behind each one that is specially designed to fit custom-matched bags made by Italian luggage maker Shedoni. The reworked center console angles up to meet the dash, which contains BentleyÂ’s Rotating Display and a digital instrument cluster that differs from that of production Bentleys. The seats are upholstered in British wool together with two types of leather, and the wool elements also appear on the console and door panels. The wood trim — in both matte and gloss finishes — is sourced from 5,000-year-old trees harvested from rivers, lakes and peat bogs. The 6.0-liter twin-turbocharged W-12 engine is massaged to the tune of 650 horsepower and 667 lb-ft of torque (versus 626 ponies and 664 lb-ft in the Conti GT). The W-12 is paired with an eight-speed dual-clutch automatic transmission and rear-biased all-wheel drive.

Driving the 2020 Bentley Continental GT V8 'home' to Brooklands

BROOKLANDS, England – ‘Continental GTÂ’ embodies an idealized dream of carefree, trans-continental drives to the French Riviera or glamorous Swiss ski resorts. In reality and spirit, a long, long way from a gray January day in what is now a grocery store parking lot in a nondescript London suburb. But this place, or specifically the moss-covered concrete banking surrounding it, is as important to BentleyÂ’s identity as 1930s playboys racing express trains across France, amateur heroes triumphing at Le Mans or the image of luxurious sedans crunching the gravel driveways of stately English homes. In the modern age of Bentley, the racing history at Brooklands, and its expression through hardware supplied by its Volkswagen owners, is what underpins the brand. IÂ’ve got 1,000 miles at the wheel of the latest V8 Continental GT to find out if that Brooklands tradition has been carried forth; to see if this Bentley is still a Bentley. ItÂ’s an interesting moment to be driving a Continental GT, too. For all the British heritage this car embodies, it's dependent on the centralized resources and manufacturing muscle of parent Volkswagen. The same goes for the Group's other brands defined by tradition and local price: Lamborghini, Porsche and even Audi. Yet, IÂ’m enjoying this car just days before Britain formally quits the European Union. The implications are still to be fully understood but it puts Bentley in an especially perilous position, given it depends on overseas production and the free movement of parts from the continent to keep its factory running. Sure, Bentleys are meant to be expensive. But if that margin is suddenly consumed by tariffs on bodies from Volkswagen, engines from Porsche and gearboxes from ZF, the business case looks even shakier than it has been  in the recent past. Nobody knows how itÂ’ll shake out but one answer for VW would be to relocate the whole business to Germany rather than keep building them here. YouÂ’d still have cars branded as Bentleys if that happened. But would they still be Bentleys? We talk about intellectual property. Arguably here weÂ’re talking about emotional property. And the Englishness that makes the cars what they are.   Because more than anything, a Bentley is a feelgood car, even when your reality is grimy winter roads and a coating of salt on your fancy paint.