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Top London design students imagine Bentley in 2050

Imagination is the birthplace of good design. Shapes, curves, and edges are formulated inside an artist's mind before spilling onto a sketchbook page and taking shape as an automobile. The Royal College of Art in London aims to nurture this within its mobility students. In a recent project, vehicle design students of the MA Intelligent Mobility program brainstormed how the future of Bentley Motors would transpire in physical form. The challenge asked, "What will British luxury mean in 2050?" In total, 24 designer hopefuls turned in designs to a judging panel of RCA teachers and members of the Bentley design team. These same teachers also helped the students throughout the process. Of the 24, only four designs were plucked and highlighted, seen in the concept sketches above. Eunji Choi's "Elegant Autonomy," which looks like a mesh between a luxury yacht and a grand piano, took a high-class approach to what driverless cars might look like. Jack Watson's "Stratospheric Grand Touring," the teardrop pod on legs, makes note that without the worry of travel difficulties, home could be literally anywhere. Irene Chiu's "Luxury Soundscapes," seen from the overhead and cockpit views, reimagines a car's cabin as a tranquil safe space. Kate NamGoong's "Material Humanity," which most resembles a current-age car while invoking historic Bentley design, offers a future where the way to stand out from the crowd will be to occasionally drive a combustion engine like "the old days." The rarity of such an engine will form a niche for craft exposed engines, much like is true of high-end watches. We think we like that one best *wink*. The intent for the Intelligent Mobility program is to lead the proclaimed third age of automotive design. It is meant to work toward a future of interconnected megacities, flying cars, driverless vehicles, and sustainable energy and materials. The biggest problem with the future? It'll have new innovations and worse problems even the human mind not be able to imagine. Related Video: Featured Gallery Future of Bentley, Royal College of Art View 16 Photos News Source: Royal College of Art Design/Style Green Bentley Autonomous Vehicles Luxury

2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343: