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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Bentley Mulsanne Grand Limousine by Mulliner is a six-passenger mouthful

Automakers that specialize in low-volume, hand-built cars really listen to their customers. That's why we're looking at this, a super-sized, customer-commissioned Bentley Mulsanne, called the Grand Limousine, that's been built by the company's in-house coachbuilder Mulliner. The most notable change, of course, is the size. Mulliner adds an extra three feet to the Mulsanne's overall length and three inches to its height for uncompromised interior space. As you can see by looking at the gallery, that change allowed Bentley to fit a second pair of rear-facing seats. The actual cabin itself is entirely bespoke, but there's more than some hand-picked hides and wood trim here. The windows are made from electrochromatic glass that can change from clear to opaque with a single button press, not unlike the Mercedes-Benz SL's Magic Sky Control. Backseat passengers will also have access to an updated HVAC system, fold-out wood tables, iPad docking/charging stations and a full array of drinks storage, including a bottle cooler with a frosted glass and champagne flutes. And if you'd rather pass on alcohol, there's a special soft drink cabinet so that you can take your Mountain Dew addiction on the road. Naturally, there's also an intercom so that the one-percenter in back can talk to the 99 percenter in front. Check out the Mulsanne Grand Limousine in the official gallery, and stay tuned for live images of this gorgeous luxury sedan from the floor of the 2016 Geneva Motor Show. BENTLEY UNVEILS THE MULSANNE GRAND LIMOUSINE BY MULLINER – THE ULTIMATE EXPRESSION OF BESPOKE, COACHBUILT LUXURY MAR 1, 2016 Privately-commissioned, bespoke Mulsanne is perfect showcase of Mulliner's skill and vision One metre of additional length and a new higher roof affords passengers luxury of space and comfort Luxurious private-aviation-inspired rear cabin with face-to-face seating 'Smart glass' assures privacy; in-car technology enhances experience Hand-crafted in Crewe by Mulliner, Bentley's coachbuilding division (Geneva, Switzerland. 1 March 2016) Bentley unveils the Mulsanne Grand Limousine by Mulliner at the 2016 Geneva Motor Show today, showcasing the ultimate expression of bespoke automotive luxury, craftsmanship, individualisation and refinement. The Mulsanne Grand Limousine is one metre longer and 79 mm taller than Bentley's new Mulsanne and features a unique interior with private-aviation-style seating configuration in the rear cabin.

Bentley Azure could return for limited edition

Once upon a time, Bentley had two convertibles in its lineup – there was the Continental GTC, which you can still enjoy today, and the Azure, which you can't. The bigger offering, based on the Arnage sedan, went out of production several years back, much to the disappointment of those with ostentatious tastes and bottomless pockets. But if Wolfgang Durheimer has his way, the 20-plus-year-old nameplate could return in a limited run based on the Mulsanne. The last Azure demanded ridiculous wealth to purchase, but this new model would be on an entirely different level. According to Car and Driver, Durheimer said a reborn Azure "would be built in [a batch of] 20 units and sold to absolute connoisseurs at a very high price." He stopped short of actually confirming the vehicle or its cost, but that hasn't stopped Car and Driver from suggesting a price of $1 to $1.5 million per vehicle. The timing here is fascinating, largely because Bentley's arch-rival, Rolls-Royce, is preparing to phase out its Phantom Drophead Coupe – the Mulsanne Convertible's most natural rival – due to slow sales. Whatever this limited-edition vehicle is called, it'd be all on its own. This is not the first time this particular rumor has cropped up. In his first tour as Bentley CEO, Durheimer brought a full-size convertible, called the Mulsanne Vision (shown above) to Pebble Beach in 2012. The idea was shelved by his successor, Wolfgang Schreiber, in 2013. But with Durheimer back in his old position in Crewe (and heading up efforts at Bugatti, too), it wasn't long before Bentley was back in the convertible Mulsanne game with the Grand Convertible, a Speed-based droptop. When the Grand Convertible debuted, we said the company is "watching customer reaction to the car." And the press release says the luxury droptop was "developed to signify Bentley's intentions for the future." Consider this most recent story a reinforcement of that report, then. News Source: Car and DriverImage Credit: Bentley Bentley Convertible Luxury Performance wolfgang durheimer bentley azure bentley grand convertible