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Volkswagen names new chief designer for Bentley

The Volkswagen Group has named one of its own to head up the design department at its Bentley division. The role now falls to Stefan Sielaff, who has been with the group (off and on) since 1990. Sielaff is principally an interior designer, but has been tasked with setting up numerous overall design offices for Volkswagen and Audi over the years. In his new capacity he'll be reporting to the group's chief engineer Rolf Frech (and oddly not to Bentley chief Wolfgang Durheimer), but at the same time, Sielaff will retain his role as head of interior design for the entire VW group, reporting to its chief designer Walter de Silva. Sielaff replaces Luc Donckerwolke, who has headed up Bentley design since 2012 and is leaving the company. We'll be on the lookout to see where Donckerwolke lands next. Crewe/Wolfsburg, 04 June 2015 Stefan Sielaff to head design at the Bentley brand • Sielaff also responsible for Group Interior Design Strategy Stefan Sielaff (53), currently Head of the Volkswagen Design Center in Potsdam, will assume responsibility for design at the Bentley brand effective July 1, 2015 in addition to his present post as Head of Group Interior Design Strategy. As Director of Design at Bentley, Sielaff succeeds Luc Donckerwolke (49), who held this function since 2012. Stefan Sielaff joined the Volkswagen Group in 1990, beginning his career in the interior design department at Audi. From 1995 the design graduate was entrusted with setting up the Group's Design Center Europe in Spain. In 1997 he was placed in charge of the Design Studio in Munich and was appointed Head of Audi Interior Design in the same year. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center, returning to the Volkswagen Group in 2006 to become Head of Audi Design before being appointed Head of the Volkswagen Design Center in Potsdam und Head of Group Interior Design Strategy in 2012. In his new function as Director of Design at Bentley, Sielaff reports to Rolf Frech, Board Member for Engineering. In his function as Head of Group Interior Design Strategy he continues to report to Walter de Silva, Head of Group Design. Luc Donckerwolke has decided to leave the company. De Silva said: "Luc Donckerwolke has played a key role in the design of various Group brands. We would like to thank him for his work." Related Video: News Source: Volkswagen Design/Style Hirings/Firings/Layoffs Bentley Volkswagen

The Bentley EXP 12 Speed 6e Concept is the gentleman's open-air electric tourer

The ever-present pressure exerted by increasing fuel economy and emissions standards is forcing automakers worldwide to re-examine their traditional internal combustion lineups. In order to gauge customer interest, Bentley brought the all-electric EXP 12 Speed 6e to the Geneva Motor Show. The drop-top concept shows Bentley's vision of an electrified future and what it envisions a battery-powered luxury touring car will be. Bentley believes any electric vehicle that wears the flying B should be as capable as the equivalent gas-powered model. That means London to Paris or Milan to Monaco on a single charge. Filling the battery should be effortless, which is why they want inductive charging, negating the need for cables. There is one for those times inductive charging isn't available. Most of all, the electric motors should supply effortless amounts of torque, just like the current lineup of Bentley eight and 12-cylinder engines. The interior of the EXP 12 Speed 6e is both futuristic and distinctly Bentley. High-quality leather and copper trim cover most services while a large OLED display houses most of the car's controls. The half-cut steering wheel uses glass elements embedded with various buttons and controls. The cut sections feature controls a performance boost and one for a speed limiter for use in urban areas. The copper elements continue outside, highlighting various trim elements around the car. When in motion, there is a large "6" that illuminates within the grille. The design is similar to the Continental GT prototype we spied a few weeks ago, which in turn takes elements from a previous Bentley concept, the EXP 10 Speed 6. It will be interesting to see how well customers receive the concept. Rolls-Royce brought out similar vehicle awhile back. Reception was icy, but the two automakers do have a different customer base. Related Video: Featured Gallery Bentley EXP 12 Speed 6e Concept: Geneva 2017 View 14 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Geneva Motor Show Bentley Convertible Electric 2017 Geneva Motor Show

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: