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Bentley CEO Adrian Hallmark explains carmaker's situation and plan for recovery

In August, we posted on some of the issues plaguing Bentley at the moment, namely the large loss the carmaker's posted this year. The same Autocar piece we referenced, carmaker CEO Adrian Hallmark said Bentley would not be making more sports cars. Bentley wrote to us to clarify that a single year's loss isn't a calamity, that "it is a mistake to suggest that sports cars are the same as GTs," and that the brand "will continue to design, engineer, and craft" GT cars. We must note, though, that at the time, Hallmark himself said, "The sports car sector – like our own...." More recently, Hallmark expounded on some of the factors slowing the company down this year, from delayed launches to exchange rates. Through the first nine months of the year, Bentley sold 6,654 units, an 11 percent decline from the 7,498 units sold through the first nine months of 2017. In addition to other matters like huge investments in new technologies, that helped the Crewe carmaker to a $44.7-million year-over-year drop in revenue, and a $156-million overall loss, compared to a $35 million profit over the same period last year. On top of declining sales overall, the nine-month delay in launching the Continental GT, the brand's second-best seller, was the first of two big issues causing red finances. Hallmark said the Continental GT "just wasn't ready for launch. But we'd paid for it – we'd paid all the money out, but not got any money back in." Having got that sorted, the second issue arose: WLTP certification. Unlike the New European Driving Cycle (NEDC) before it, the Worldwide harmonized Light vehicles Test Procedure requires every model variant get tested for certification. Hallmark told Automotive News Europe, "We were not quick enough unfortunately to book capacity or prioritize our derivatives within some of the group processes to get them certified on time." Bentley wasn't alone in this; Volkswagen had only managed to get seven of its 14 models approved by September 1 when the WLTP rules took effect. Bentley's much smaller scale exacerbated the problem, turning the situation "close to catastrophic." Hallmark said the snafu robbed the Bentayga of 300 to 400 sales - a gigantic number with respect to a $200,000 vehicle - and pushed the Bentayga plug-in hybrid launch back to March 2019 so Bentley could get volume models certified. Furthermore, preparing for Brexit hasn't been easy on any of the UK's manufacturers.

Bentley Continental, Mulsanne get Le Mans limited editions

Bentley is celebrating the 90th anniversary of the 24 Hours of Le Mans with two special edition model. Both the Mulsanne and Continental lines can now be fitted with six new specification packages to mark the event, each named after a famous racer from the automaker's past. Each package one combines select exterior colors with with special interior combinations that pay homage to the gents who took the company's cars to victory in France.
John Duff, Dudley Benjafield, Woolf Barnato, Tim Birkin, Glen Kidston and Guy Smith all get their own namesake packages. You can see the full run down in the press release below. So far, there's no indication as to exactly how much each pack will cost, but we have a hard time imagining a dollar figure scaring off any potential buyers.

Bentley shows Mulsanne Speed 'Blue Train' by Mulliner

Bentley is honoring its racing heritage with a new, very limited-edition version of its Mulsanne Speed sedan. It's called the Blue Train, and it was created to remember the victory of the company's iconic Speed Six in 1930. In that contest, Bentley Chairman Woolf Barnato accepted a challenge to not only beat the high-speed Le Train Bleu from Cannes to Calais, but that he could be in London by the time the train reached the English Channel. Barnato won the race, and from then on, the car he drove was known as the Blue Train Bentley. The spiritual successor to that Speed Six, just four Mulsanne Speeds were handed to Mulliner for another of the coachbuilder's Limited Edition treatments. Exterior upgrades are kept simple, with unique black wheels, a menacing, almost steel-blue paint and grilles that look slightly darkened. In all, it's pretty simple. Interior changes are limited, with Bentley saying the fluting on the door panels is based on the Barnato's Speed Six, while the wood veneer on the dash has an image of the race winner on it. In back, there's a personalized "hamper" (picnic basket, to us Yanks) that's been finished in Burnt Oak and Camel leather, so that it matches the interior. Inside, demanding owners are treated to "Robbe and Berking silver plated cutlery, Haviland Limoges porcelain crockery, Linley crystal champagne flutes and a 100-percent Angora picnic rug, woven in Scotland." Naturally, there are Blue Train details on things like the silverware holders. "The fact that we are producing just four of these Limited Editions is highly significant, as Barnato famously made it to the club in London four minutes before the train arrived in Calais," Bentley's regional director for Europe, Robert Engstler, said in a statement. "The unique design elements bring back nostalgic memories of one of the most legendary Bentleys of all times." We only have a pair of images of the newest Blue Train Bentley right now, and just one of the actual exterior of the vehicle itself. It's a looker, to be sure. Check it out, and then scroll down for the official press release from Bentley.