2005 Bentley Arnage on 2040-cars

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Top London design students imagine Bentley in 2050

Imagination is the birthplace of good design. Shapes, curves, and edges are formulated inside an artist's mind before spilling onto a sketchbook page and taking shape as an automobile. The Royal College of Art in London aims to nurture this within its mobility students. In a recent project, vehicle design students of the MA Intelligent Mobility program brainstormed how the future of Bentley Motors would transpire in physical form. The challenge asked, "What will British luxury mean in 2050?" In total, 24 designer hopefuls turned in designs to a judging panel of RCA teachers and members of the Bentley design team. These same teachers also helped the students throughout the process. Of the 24, only four designs were plucked and highlighted, seen in the concept sketches above. Eunji Choi's "Elegant Autonomy," which looks like a mesh between a luxury yacht and a grand piano, took a high-class approach to what driverless cars might look like. Jack Watson's "Stratospheric Grand Touring," the teardrop pod on legs, makes note that without the worry of travel difficulties, home could be literally anywhere. Irene Chiu's "Luxury Soundscapes," seen from the overhead and cockpit views, reimagines a car's cabin as a tranquil safe space. Kate NamGoong's "Material Humanity," which most resembles a current-age car while invoking historic Bentley design, offers a future where the way to stand out from the crowd will be to occasionally drive a combustion engine like "the old days." The rarity of such an engine will form a niche for craft exposed engines, much like is true of high-end watches. We think we like that one best *wink*. The intent for the Intelligent Mobility program is to lead the proclaimed third age of automotive design. It is meant to work toward a future of interconnected megacities, flying cars, driverless vehicles, and sustainable energy and materials. The biggest problem with the future? It'll have new innovations and worse problems even the human mind not be able to imagine. Related Video: Featured Gallery Future of Bentley, Royal College of Art View 16 Photos News Source: Royal College of Art Design/Style Green Bentley Autonomous Vehicles Luxury

Wolfgang D?rheimer retakes the reins at Bentley and Bugatti

Wolfgang Dürheimer is still in play, with Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his dismissal from the position.
But as if on gardening leave, he's been in the low-profile position of General Representative of the Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release below with the official words.

Bentley considering diesel engine for new SUV

Turns out, in case you didn't know, the rich are just like regular people. They too are concerned about the environment, even when tooling around town in their super-luxurious Bentleys. So the automaker is weighing the idea of offering a diesel engine in its SUV offering, which could help satisfy customers' demands for more fuel-efficient engines.
Chairman and CEO Wolfgang Schreiber told Autoblog in a roundtable interview at the Geneva Auto Show that the automaker is researching whether or not a diesel engine makes sense for the brand. Bentley, owned by the Volkswagen Group, could in theory use a diesel engine from anywhere in the Volkswagen Group family. We at Autoblog have hopes they'll revive the V10 TDI used in the VW Touareg until 2010, but ever-stricter emissions laws would likely make that problematic.
But rich people aren't so much like us that they'll be worried about petty things like pricing. Schreiber admitted the diesel engine could be a $15,000 option, which he said customers would probably find "acceptable." Given that the cheapest Bentley today starts at $177,000, typical customers probably won't be diddling around worrying about an extra 15 grand.