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VW Group shareholders demand Bentley return to profit

The Volkswagen Group's main shareholders are giving British ultraluxury division Bentley an ultimatum to turn around its finances and start earning a profit. The Piech and Porsche families did not say what would happen if the brand fails to return to the black, but they said it should happen within two years. "The important thing is for every (VW Group) brand to generate a reasonable contribution again," Wolfgang Porsche told the subscription-only Frankfurter Allgemeine Zeitung, as relayed by Automotive News. "That is not currently the case at Bentley, and we are not satisfied." Volkswagen Group has not yet issued its report for full-year 2018, but Bentley had lost the equivalent of $157 million through the first nine months on an 11 percent decline in sales. In 2017, Bentley sold 10,566 vehicles globally, with revenue down 9.2 percent from 2016. VW Group apparently cites the slow rollout of the Continental GT and the British pound's lower value amid Brexit talks, which makes the many parts it sources from continental Europe more expensive, as among the reasons. A German study last summer claimed that Bentley lost a little more than $19,000 on each car. Adrian Hallmark started as CEO in February 2018 after heading global brand strategy for Jaguar. Bentley in 2018 released the all-new 2019 Continental GT after a nine-month delay, and it revealed the GTC convertible version in Los Angeles. Hallmark has said 2019 "is a conversion year to a better business model" after a year plagued by problems that also included European WLTP certification. He announced last year the luxury brand would no longer build new sports cars, though the brand says it's still committed to the idea of the two-door GT. Bentley has also said it wants electrified versions of all its models by 2025, which will be an expensive proposition and will likely including plug-in hybrid versions of current models.

What it's like to drive Bentley's Continental GT3 racecar

I'm gliding across the back roads of Napa in a Bentley Flying Spur V8 S, and all is right with the world. Two and a half tons of metal, leather, and hubris provide insulation, while the audio system's eleven speakers smother me with the syrupy sounds of Katy Perry as the landscape floats past. My guilty pleasure is mine alone, because this bank vault on wheels is practically soundproof. But I'll soon be harnessed into a fearsome hellion that would terrify all but the edgiest of Bentley owners. I'm headed to Sonoma Raceway to drive the 2,800-pound, 600-plus-horsepower Bentley Continental GT3 racecar. Goodbye swankiness, hello madness. Bentley probably isn't the first brand you associate with racing, but the Flying B's competition highlights include Le Mans wins in 1924, 1927, 1928, 1929, 1930, and, most recently, a top finish at the fabled endurance event with the brand's 2003 return. The 1-2 victory in '03 came in the wildly engineered LMGTP prototype class; it wasn't until a more relatable, Continental GT-based car was campaigned eight years later that Bentley unlocked the full potential of its rich history. "Motorsports is essentially a business tool," Bentley race boss Brian Gush told Autoblog at the GT3's race debut three years ago, reinforcing the industry's familiar "race on Sunday, sell on Monday" mantra. But let's also tip a hat to the intangible: There's something undeniably cool about watching a beefed-up version of your daily driver battling it out on a world-class track, especially when that car is a fat-cat luxury coupe that seems better suited to the boulevard than the race circuit. After swapping blue jeans for a Nomex jumpsuit, I watch as the GT3 emerges from the transporter, and the sight is downright intimidating. It's wide and low, with an impossibly big wing. There's another source of intimidation: While a small group of journalists has sampled Bentley's media car, I'm about to get behind the wheel of a privateer-owned car. No pressure. "Ever met the owner?" a Bentley rep asks, referring to Team Absolute's Adderly Fong. "He's a big guy, mean, with a really short temper," he quips, which is essentially shorthand for "don't wreck his car." I crack a tentative smile, acknowledging the not-so-veiled message. Bentley test driver Butch Leitzinger gives me the lowdown on this particular GT3, which happens to be coming fresh off a top-ten finish at the weekend's Pirelli World Cup Challenge.

2013 Bentley Continental GT Speed

Meeting Bentley's 205-MPH Prince On The Autobahn
I'm travelling at the approximate speed of privilege. With the aluminum accelerator of the 2013 Bentley Continental GT Speed buried to its neck in the high-pile carpet of the floorboard, the 6.0-liter twin-turbocharged W12 underhood is at full boast. The 616 furious British horses pumping under that long, proud prow set the German countryside to frappé with breathless ease, and with the sprawling sheetmetal of the coupe settled comfortably onto its haunches in eager anticipation of ever more thrust, it's clear this machine is content to consume endless kilometers of Autobahn in wide-mouthed gulps. There's an open lane of unrestricted tarmac unraveling before me, and I'm keen to oblige every thread of temptation singing in my chest. The speedometer has just clicked past 165 mph.
At this clip, the new crown jewel of the Bentley war chest is covering land at the rate of nearly one football field per second. The white lines on the road are beginning to fade into a solid stream, and I'm suddenly aware of the increasingly rapid heartbeat whispering the truth of my mortality in my ears. There's no looking anywhere other than as far to the horizon as possible, but even with my eyes set to long-range scan, it's clear that if something goes wrong at this velocity, they'll be burying an empty box in the hills of Tennessee. That little bit of trivia makes it all the more disconcerting when an ambling Volkswagen Jetta strays into my lane for no other reason than to take in the glorious sight of me manufacturing a stack of bricks in the quilted-leather driver's seat of someone else's $228,600 supercar.