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Average Bugatti owner has 84 cars, 3 jets, 1 yacht

Between Audi, Porsche, Lamborghini, Bentley and Bugatti, the Volkswagen Group has no lack of prestige marques under its umbrella. And while some of these marques may produce models that compete against each other, each seems to be profitable enough in its own right to justify its existence. But what about Bentley and Bugatti? Surely these marques cater to the same customers, right?
Not according to their shared CEO. "The clientele between Bentley and Bugatti is remarkably different," said Wolfgang Dürheimer in an interview with Bloomberg. "The Bentley customer on average owns 8 cars. The average Bugatti customer has about 84 cars, 3 jets and 1 yacht."
That may be a slight exaggeration (we'd have expected three yachts and one jet), but it puts things into perspective: Bentleys are for the one percent. Bugattis are for the one percent of that one percent. Which only goes to show why it's taken Bugatti over eight years to sell 450 Veyrons - a number of units it would take Bentley about two weeks to move, albeit at about one tenth the price.

Bentley readying four-door coupe for 2018

Bentley purists have probably been tearing their hair out since we got our first glimpse of the EXP 9 F SUV Concept. "A Bentley SUV? " you could almost hear them saying, incredulous to the idea that an automaker actually wants to make money. Now, word is that the British brand might be jumping on the four-door-coupe bandwagon. The car, which would slot in below the Continental GT, and act as the new base model, would compete with the BMW M6 Gran Coupe and Mercedes-Benz CLS63 AMG, according to Car.
Size-wise, Car thinks it'd be in line with the Continental GT, at just over 15.5 feet long. It'd wear a price tag of 125,000 to 150,000 euro, which converts to $168,650 to $202,380. In reality, the US-spec baby Bentley would need to retail for no more than $130,000 to $170,000 if it wanted to truly capture the M6, Porsche Panamera and CLS63 crowd. Speaking of that Porsche, Car thinks the Bentley will ride on the same platform.
As is pointed out, the question of which platform this new model will ride on is an important one. The two possibilities are the D5 architecture of the next Audi A8 or the MSB platform, which will underpin the next-generation Panamera. Expect a 3.0-liter V6 and a 4.0-liter V8, both of which will receive special outfittings for duty in the Bentley, when it arrives in 2018. What do you think? Is there room in the Bentley family for a car below the Continental GT V8, and if so, is a four-door coupe the right choice? Let us know down in Comments.

Bentley EXP 10 Speed 6 Concept is our first, maybe best, 2015 Geneva surprise [w/video]

Legend has it that Ettore Bugatti once referred to the machines from Bentley as "the world's fastest lorries." While a lot has changed in Crewe over the years, the company's status as a maker of big, heavy, bruising GT cars has carried on. Then the 2015 Geneva Motor Show arrived, and Bentley dropped the EXP 10 Speed 6. First and foremost, it's a two-seater, rather than a 2+2, like so many Bentley coupes before. It's svelte and curvy, all the while appearing more muscular than any other Bentley has been in a long time. Certain Bentley styling trademarks, like the way the huge rear haunches feed over the rear wheels and into the profile and egg-crate grille (complete with heritage-inspired "6" logo) are there, but there's so much new here. The powerful scooped hood, pert rear end and massive ducts behind the front wheels are decidedly more aggressive than what we've come to expect from Bentley, while the slim rear taillights are a different take on the units found on the Continental GT. The headlights, meanwhile, carry on the look of modern Bentleys, but feature a beautifully intricate design in the main lamp. The outer pair of lights, meanwhile, look like a mix of accent and fog lights. One of the biggest complaints about modern Bentleys is that their interiors are quite antiquated. The materials remain top notch, but the technology is ancient relative to the rest of the auto industry. The EXP 10 Speed 6 finally addresses this, and in grand fashion. A gorgeous leather-wrapped steering wheel is flanked by huge leather and metal paddles, while a digital gauge cluster is a big improvement on the Conti's analog dials. A tablet-like interface crowns the high center console, while a beautiful, fat shifter looks ready to fall right to the driver's hand. We'll have more on the EXP 10 Speed 6 in the coming days. Check out the official images and press release on the new concept, as well as a few Short Cut videos we captured during the car's debut at Volkswagen's sprawling Group Night show, below. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show.