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Bentley EXP 10 Speed 6 Concept is our first, maybe best, 2015 Geneva surprise [w/video]

Legend has it that Ettore Bugatti once referred to the machines from Bentley as "the world's fastest lorries." While a lot has changed in Crewe over the years, the company's status as a maker of big, heavy, bruising GT cars has carried on. Then the 2015 Geneva Motor Show arrived, and Bentley dropped the EXP 10 Speed 6. First and foremost, it's a two-seater, rather than a 2+2, like so many Bentley coupes before. It's svelte and curvy, all the while appearing more muscular than any other Bentley has been in a long time. Certain Bentley styling trademarks, like the way the huge rear haunches feed over the rear wheels and into the profile and egg-crate grille (complete with heritage-inspired "6" logo) are there, but there's so much new here. The powerful scooped hood, pert rear end and massive ducts behind the front wheels are decidedly more aggressive than what we've come to expect from Bentley, while the slim rear taillights are a different take on the units found on the Continental GT. The headlights, meanwhile, carry on the look of modern Bentleys, but feature a beautifully intricate design in the main lamp. The outer pair of lights, meanwhile, look like a mix of accent and fog lights. One of the biggest complaints about modern Bentleys is that their interiors are quite antiquated. The materials remain top notch, but the technology is ancient relative to the rest of the auto industry. The EXP 10 Speed 6 finally addresses this, and in grand fashion. A gorgeous leather-wrapped steering wheel is flanked by huge leather and metal paddles, while a digital gauge cluster is a big improvement on the Conti's analog dials. A tablet-like interface crowns the high center console, while a beautiful, fat shifter looks ready to fall right to the driver's hand. We'll have more on the EXP 10 Speed 6 in the coming days. Check out the official images and press release on the new concept, as well as a few Short Cut videos we captured during the car's debut at Volkswagen's sprawling Group Night show, below. EXP 10 SPEED 6 - A VISION OF BENTLEY DESIGN AND PERFORMANCE MAR 2, 2015 Concept for sector-defining two-seater sportscar Futuristic Bentley design, a statement in modern British luxury Potential future model line (Crewe / Geneva, 2nd March 2015) Bentley Motors is showing the future direction of luxury and performance with the EXP 10 Speed 6 at the 2015 Geneva International Motor Show.

Bentley planning new Le Mans prototype for LMP2 class

Word has it that Bentley is planning a new Le Mans prototype racer. Speaking with Bentley chief Wolfgang Durheimer, Autocar reports that a new LMP2 project is underway at Crewe. The program would be run in-house instead of outsourced to a partner racing team. But while the prototype would likely use the company's 4.0-liter twin-turbo V8, the chassis by necessity would have to be outsourced: the three major sanctioning bodies recently got together to approve Dallara, Oreca, Riley-Multimatic, and Onroak exclusively to supply LMP2 chassis, so Bentley would have to base its design around one of theirs. The British automaker might have a number of reasons for restricting itself to the LMP2 class. Chief among them is likely the presence of both Porsche and Audi in the top-tier LMP1 category, and parent company Volkswagen's likely reluctance to send another one of its brands into the same fight. Another is budget: developing and fielding a competitive LMP1 program can be as costly as running an F1 team, whereas the prospect of sourcing and adapting an LMP2 chassis from an approved supplier would cost Bentley far less. But another factor not to be discounted is that Bentley may be choosing its battles carefully. Where the LMP1 prototypes are constricted largely to Le Mans and the FIA World Endurance Championship of which it is part, there are several series that top out at LMP2 – most notable the IMSA SportsCar Championship where Bentley is tipped to focus first, but also in the European Le Mans Series and Asian Le Mans Series. In fact [SPOILER ALERT] an LMP2 entry just won the 24 Hours of Daytona for the first time, beating out the Daytona Prototypes against which they compete. Those are bragging rights that Bentley could be keen to capture, and if it plays its cards right, it could sit out the LMP2 class at Le Mans and in the WEC altogether, rather than compete for second-tier victory behind its big brothers in LMP1. That would make this program radically different from the last time Bentley built a Le Mans prototype. In the early 2000s, Bentley fielded successive versions of the Speed 8 (pictured above) with a little help from Audi, winning the 24 Hours of Le Mans outright in 2003. The company then shut down the program, only to return to racing with the Continental GT3, developed with longtime Ford rally partner M-Sport and offered to privateer teams.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.