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Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.

Audi's Project Artemis woes could delay range of VW Group EVs

Two years ago, Audi's then new CEO Markus Duesmann announced his first big initiative called Project Artemis. The plan's marquee component is "to implement a new lighthouse project for Audi in record time," being "a highly efficient electric car scheduled to be on the road as early as 2024" on a brand new platform that would be shared with Porsche and Bentley. An ex-VW and -Porsche man named Alex Hitzinger, who'd also spent time at Apple working on the tech company's electric car, was brought on board to lead Project Artemis and come up with new ideas. Parent Volkswagen Group said it wanted to become "as agile as in a racing team," removing the bureaucratic molasses and bottlenecks interfering with getting the best product on the road in the best time. However, in any grand venture, failure comes before success. Automobilwoche reports that Artemis is struggling through issues large enough to push the product plans back by years. The issue, as it was with the ID.3 lineup on the eve of that car's launch, is software. Well, that's the latest, largest problem; Artemis has already been through copious struggles before getting to the software bit. Two months after Hitzinger came on, in December 2020, VW raised its EV volume target from 50% to 70% by 2030. That necessitated a rethink of the VW Group's entire platform strategy considering the far greater production scale. Hitzinger only lasted six months in the job, ousted in May 2021, supposedly because Audi believed his ideas were "not suitable for profitable series production" among other reasons. By that time, the pace of software development was already said to be six months behind schedule, with the Car.Software division working on VW.OS 2.0 "not yet running at the speed hoped for." Internal frictions were noteworthy and costly as well. VW's commercial division plant in Hanover was meant to build Artemis vehicles for Audi, Porsche and Bentley, but Automobilwoche reported in January of this year that Porsche paid a ""small three-digit million amount" — like $100 million or so — to get out of the deal mandating its vehicles come from the Hanover facility.    So Audi effectively brought Artemis in-house to lead vehicle development, and Car.Software turned into Cariad to get VW.OS and VW.AC, which stands for Automotive Cloud, to market.  The first Audi vehicle under Project Artemis was planned to arrive by the end of 2024, a production version of the Grandsphere concept.

Bentley designers show off how custom the custom coachbuilt Bentley Mulliner Bacalar can be

One of the draws of the Bentley Mulliner Bacalar, besides its gorgeous two-seat roadster style, is that it's a unique custom coachbuilt car. The company touts the fact that not a single piece of the exterior is shared with another Bentley. It will always be particularly rare, too, since only 12 will be built. But the unique, custom nature of the car extends beyond that to giving customers nearly free rein with interior components and colors. To show this off, Bentley designers created six gorgeous example models that have us wishing the company would make a few more than 12 Bacalars. Speaking broadly, customers will get to choose unique exterior paint, but the interior is perhaps the most interesting, as choices will include bespoke fabrics, piping, stitching and dash materials. The first of these shown in the gallery is one of our favorites, named Clerkenwell. It features two shades of green leather, and some contrasting green tweed fabric on the seats and the dash, and it's matched with huge swaths of a light wood veneer that stretches from the dash to the doors. The Greenwich interior that follows is also eye-catching with its oxblood leather, gray tweed, and two kinds of 5,000-year-old Riverwood veneer, part of it left as open pore, and the other part given a gloss finish. The other trims in order of appearance are Fulton, Menlo, Brickell, and Randwick. These show additional variations on leather color, and some of them swap the wood veneer for carbon fiber, or the tweed for Alcantara. And of course, all six of these cars get their own corresponding paint colors. Let us know in the comments which ones you like the best, and here's hoping Bacalar buyers get really creative with their cars. Related Video: