2000 Bentley Arnage Red Label Sedan 4-door 6.7l on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Rhys Millen will drive a Bentley Bentayga at Pikes Peak

Despite Bentley positioning its Bentayga SUV as a luxury vehicle, Bentley doesn't want us to forget that it's also a storied motorsport brand. Even the Bentayga can be used for record hunting, as Bentley is eager to show. It has hired two-time Pikes Peak hill climb winner Rhys Millen to take a Bentayga to the mountaintop. With the production SUV record in its sights, Bentley's Motorsport wing in Crewe has prepared a Bentayga for the attempt (which will be used as a benchmark for the Lamborghini Urus). The vehicle has been kept as stock as possible, as per the rules, and for safety reasons it features a full roll cage, a fire suppression system, racing seats and a harness. Still, Bentley has also enlisted exhaust crafters Akrapovic to give it a custom setup; Akrapovic has also done the exhaust for the Continental GT3-R. But the air suspension with its electric anti-roll control is kept stock, and the Pirelli rubber is also off-the-shelf stuff. The W12 engine's 600hp/664 lb-ft power figures also match the unmodified versions. We reported on Bentley's inclusion at the June 24 event earlier, but at that point the driver had not yet been announced. Millen, 45, from New Zealand, is reportedly the second-most-prolific Pikes Peak competitor in the world. The current production SUV record stands at 12:35.61, set by Paul Dallenbach with a Range Rover Sport in 2013. The Pikes Peak Bentayga's exterior has been finished with an unmistakable Radium Satin hue, but other than that and the carbon fiber body kit, it appears more like an everyday, run-of-the-mill Bentayga, not a wild Pikes Peak racer with a bookcase for a rear wing. Related Video:

Bentley Continental GT Mulliner Convertible turns thread into bling

Bentley spent 18 months developing the technique for its double diamond stitching, which uses 712 stitches to sew a diamond pattern inside a larger diamond pattern. Created for the new-generation Continental GT, the English automaker said in December 2019 that three-quarters of Continental GT customers order the feature. When a little is good, more is better, so Bentley's Mulliner division has worked up the Continental GT Mulliner Convertible, putting more of the double diamond motif all around the car. It starts with the new double diamond grille, the pattern placing a small silver diamonds inside black, diamond-shaped mesh. The black and silver theme repeats in the custom side vents, the new, 22-inch, 10-spoke Mulliner wheels picking up on the two colorways. The cabin's been laid out with double diamond all over — nearly 400,000 stitches worth of it, from the seats to the doors and, for the first time, on the tonneau cover. The diamonds can be specced in two colors that contrast against the primary leather color, a design line across the instrument panel and the doors adding a third accent. Mulliner has laid out eight different three-color combinations to get potential customers started, because Mulliner is thoughtful like that. But of course, any hue is fair game, wallet depending. Further flourishes inside include a diamond-milled finish for the center console, and a Breitling clock set inside four chrome rings. It's no wonder Mulliner chose the droptop for this showcase, intent on showing the world what the craftspeople in Crewe can do.  Upon delivery, buyers receive their two keys inside Mulliner-branded presentation boxes that match the three-way color scheme inside the convertible, the keys themselves ensconced in color-matched cases with contrast stitching. Details, details.  We'll get a closer look at the Continental GT Mulliner Convertible at the Geneva Motor Show next month, where it will share the stage with an even more intense work of Mulliner, the Bacalar, responsible for demonstrating "the future of coachbuilding." Related Video: