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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley releases special Pikes Peak edition Bentayga

Hot on the heels of its SUV class Pikes Peak record, Bentley is dedicating a special Limited Edition to the hill climb-prepared Bentayga. 10 specially outfitted cars will bear the Pikes Peak Bentayga name and badging. The 10 cars will all have the six-liter twin turbo W12 engine with 600 horsepower, paired to an eight-speed automatic transmission and a permanent four-wheel-drive system. There's adaptive air suspension and Bentley's 48V Dynamic Ride active anti-roll system. However, not all of the cars will be finished in the dazzling Radium Satin lime green, as Beluga Black paint is also an option. The carbon bodykit is standard, as is a Mulliner interior package with lime-colored accents and Alcantara on the seats, the door cards and the steering wheel. On the dash is a green motif of the Pikes Peak course, and a matching counterpart can also be seen on the front fenders. The wheels are also two-tone, painted in Beluga with lime green accents. The Pikes Peak edition Bentayga will be available to be ordered both in the United States and Europe from August onwards. We expect a majority of the limited edition cars to find owners across the pond from Crewe. Related Video: Featured Gallery Bentley Bentayga Pikes Peak Edition Image Credit: Bentley Bentley SUV Luxury Performance pikes peak bentley bentayga

Bentley Continental GT commemorating Pikes Peak win is one green machine

Back in June, the Bentley Continental GT set a production-car record for the Pikes Peak hill climb, and now there's a limited edition to celebrate. Maybe the wait was so the brand's Mulliner division could work up a batch of the car's special green paint, which Bentley calls Radium. The green hue is taken from the hill climb car's livery, and it appears not only on the body, but also on the Pirelli P Zero tires and inside as contrast stitching, floor mat edging, and embroidery of Pikes Peak on the headrests. The not-quite-matching color on the brake calipers is Bentley's Acid Green. Besides Radium, the model also is offered in black. The special edition also features Pikes Peak graphics on the front fenders, a carbon fiber body kit, a black roof panel, black side mirrors, and 22-inch wheels also in black. Buyers can opt for Bentley's "100" grille (honoring the brand's centenary year), as pictured here. Besides the Radium green accents, the interior also comes with carbon fiber and gloss-black trim. A graphic showing one of five different sections of the track appears above the glove box, along with the record time of 10:18.488. Bentley's rotating center display also is included along with comfort-spec front seats and deep pile floor mats. All of the cars will be fitted with the 626-hp W12 engine. Pricing for the Pikes Peak limited edition depends on buyer specification, so there's no official MSRP. Nor is there a specific model name. But Bentley is saying that only 15 cars with this special set of extras will be built, and even without a name, it shouldn't be hard to distinguish them from other Continental GTs.