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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi building 50 camouflaged Jon Olsson Edition A4 Avant wagons [w/video]

Swedish Autoblog readers, have you been driving your Audi A4 Avant wagons and thought, 'You know, I really wish my car looked more like a camouflaged World War II battleship?' Well, great news for you, as skier and Audi enthusiast Jon Olsson has teamed up with the German brand's Swedish outfit to offer this new limited-edition A4 Avant.
Finished in a camo patterned after Olsson's own RS6 Avant (which you can view in the video below) and slope-ready Lamborghini Gallardo, the Jon Olsson Camo Edition will cost fans of Smörgåsbord 399,900 Swedish Krona ($62,071 at today's rates). For that sum, you'll get the aforementioned A4 Avant wrapped in the Olsson-designed camo, as well as sport seats, a roof box, Xenon headlights, black 19-inch wheels shod in winter rubber, a sport suspension and Audi's S-Line exterior treatment. The Camo Edition will only be available with the 2.0-liter TDI engine and Quattro all-wheel drive.
There will only be 50 examples made, so we'd strongly recommend interested parties get down to their local Swedish Audi dealer. And if you want to see what the Camo Edition looks like in motion, scroll down for the video of Olsson's Audi RS6 Avant, finished in a similar pattern, running around Switzerland. We've also included the translated press release from Audi of Sweden. Have a look.