2008 Audi 3.2l on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi TT images leak out ahead of Geneva debut

Audi has done an incredibly poor job of keeping the third-generation Audi TT a secret. The first images of the car's rear leaked out late last week, and Audi released its own teaser video for the car last week, too, showing off its aluminum body. Now, the first official photos have surfaced out ahead of the car's debut at the 2014 Geneva Motor Show on March 4. The official photos are practically identical to the renderings from two weeks ago.
However, it appears that Audi has been able to keep one secret up its sleeve. If you look closely at the TT's grille, the badge appears to read TTS. It also has chrome and brushed aluminum trim on the mirror caps, rear diffuser and front air dam. The interior is also quite similar to the concept interior of the new TT was first shown in January at CES. So, images of the actual TT are likely to still be fresh when the car rolls across the stage at Geneva.
Check out all of the leaked photos in the gallery, and official details about the 2015 TT are expected in the next 24 hours.

2016 Audi SQ5 TDI Plus a quick sprinter with 35 mpg

Not only does Europe get cool diesel-powered models, but occasionally, some of those oil-burners are of the high-performance variety. Take the Volkswagen Golf GTD, Audi Q7 V12 TDI, and now this, the new Audi SQ5 TDI Plus. In this new form, the 3.0-liter, turbodiesel V6 is very nearly as powerful as the supercharged V6 available in the US-market SQ5, producing 340 horsepower. That's 27 more than stock, for those keeping track at home. In terms of torque, of course, the diesel-powered SQ5 just embarrasses the gas-powered CUV. Torque is up 37 pound-feet to a thumping 516 lb-ft. We'll go ahead and classify that as a lot. This extra output allows the SQ5 TDI Plus to hit 62 miles per hour in just 5.1 seconds, matching the supercharged model we have access to here in the US. The top speed, as with the gas-powered model, is limited at 155. Unlike North America's CUV, though, fuel economy is very impressive. European drivers can expect the equivalent of 35.6 miles per gallon, compared to just 24 mpg with the gas engine. We have a full set of images of the new SQ5 TDI Plus from the floor of the 2015 Frankfurt Motor Show. Scroll up and check them out. Related Video: Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft). The powerful diesel SUV accelerates from 0 to 100 km/h (62.1 mph) in just 5.1 seconds; the top speed is electronically governed to 250 km/h (155.3 mph). In the NECD cycle, it merely requires 6.6 liters of fuel per 100 kilometers (35.6 US mpg) with emission of 174 g CO2/km (280.0 g/mi).