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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

VW recalls 220,000 Atlases, Atlas Cross Sports for airbag defect [Updated]

[Update: Audi of America has confirmed that no U.S. models are among the recall population for plug-in hybrid fire issue.] Volkswagen has issued yet another recall for its Atlas SUV, this time for side airbags that may not deploy correctly in an accident due to a problematic connection in one of the vehicle's wiring harnesses. The campaign covers 222,892 Atlas and Atlas Cross Sport models built for the 2019-2023 model years.  The issue stems from a connection with the wiring harness that runs from the A-pillar into the door. VW says that harnesses produced by one of its suppliers were not built with additional measures to prevent movement at the connection point. Small movements can cause abrasion of the metal contacts which could lead to a whole host of electronic misadventures, including the potential for airbag deployment to be delayed in a crash.  "Micro-movement of the wire harness (terminal A-Pillar to front door) can result in damage to the wire terminal surface. Damage to the surface can [result] in fretting corrosion which may cause sporadic interruption in the electrical connection to the components of the front door," VW said in its defect notice. "The airbag warning light may illuminate if a malfunction is detected. Other symptoms of a sporadic interruption of the affected electrical connection can be: inadvertent rolling down windows, inadvertent park brake engagement at low speeds (below approx. 3km/h or 1.8mph), warning regarding faulty door sensor," VW said.  Not every model built within the range defined above is subject to the recall; terminals from other suppliers were manufactured with the necessary safeguards in place. If you own a 2019-2023 Atlas or Atlas Cross Sport, keep your eyes peeled for a notification from VW regarding the campaign, likely some time in early-mid May.  PHEV problems Across the Atlantic, the VW Group mothership confirmed that it will recall more than 100,000 plug-in hybrid models worldwide to address a fire risk. The recall was launched in response to 16 reported incidents of fires stemming from insufficient insulation of the PHEV battery pack that allows the engine cover to make contact if it is not completely secure. If that happens, the heat from the battery can ignite the engine cover. The recall will cover PHEVs build by VW, Audi, Seat and Skoda, Reuters reports, including the VW Passat, Golf, Tiguan and Arteon — plug-in variants of which are not sold in the United States.

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).