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We demo Audi's Traffic Jam Assistant tech on the road [w/video]

The closer automotive technology comes to making good on the promise of fully driverless vehicles, the better we see just what difficult work reaching that ultimate goal will become. That's because, unlike so many other in-car technologies that need only integration into a vehicle, truly autonomous cars will also insist on involvement with the surrounding environment, fellow motorists, infrastructure in cities and other communities and making it all work without exposing automakers to law-breaking or tremendous possible litigation. Clearly that isn't all about to happen in one go.
At CES in 2012, Audi told us about a debuting technology that would mark a significant step along the path towards self-driving cars: Traffic Jam Assistant. This year, the German automaker invited us out to Las Vegas to see the jam-busting technology in action, on a relatively busy freeway.
The Traffic Jam Assistant (we're pretty sure that name is still in Beta) promises to relieve drivers from the tedium of slow-moving freeways by taking care of braking, acceleration and staying inside of the lane - all with no input from the human behind the wheel. While still a fair step from truly autonomous driving, the goal here is to give a commuter some respite from the mechanical, time-wasting traffic jam paradigm, potentially opening up a space for productivity in the process. (Audi can't come right out and say that TJA will allow you to use your cell phone in traffic, as that's still against the law in many places, but something like that is clearly on the radar... er... LiDAR.)

Audi A3 Clubsport Quattro concept bringing its 525 horses to W?rthersee

It's almost late May, and you know what that means: the last of the snow has melted, the Stanley Cup playoffs are in full swing, the flowers are blooming, and the performance-car faithful are descending on Wörthersee in Austria for the annual GTI-Treffen.
Not only is the Wörthersee Tour (as the automaker calls it) a chance for enthusiasts to show off their rides, it's also a prime opportunity for the Volkswagen Group to show some of its most dedicated customers what it can do. Past meets have given us such notables as the Audi A1 Clubsport Quattro, Volkswagen GTI W12-650 and Skoda Fabia RS 2000 Roadster, to name just a few. And now Audi has emerged as the first VW Group brand to reveal what it has in store.
It's called the A3 Clubsport Quattro, and seems to offer a pretty clear indication of what we should expect of the next RS3. The concept is based on the S3 sedan, but swaps out its 2.0-liter turbo four for a retuned version of Audi's sweet 2.5-liter turbocharged inline-five, retuned to produce a massive 525 horsepower and 442 pound-feet of torque.

Audi building 50 camouflaged Jon Olsson Edition A4 Avant wagons [w/video]

Swedish Autoblog readers, have you been driving your Audi A4 Avant wagons and thought, 'You know, I really wish my car looked more like a camouflaged World War II battleship?' Well, great news for you, as skier and Audi enthusiast Jon Olsson has teamed up with the German brand's Swedish outfit to offer this new limited-edition A4 Avant.
Finished in a camo patterned after Olsson's own RS6 Avant (which you can view in the video below) and slope-ready Lamborghini Gallardo, the Jon Olsson Camo Edition will cost fans of Smörgåsbord 399,900 Swedish Krona ($62,071 at today's rates). For that sum, you'll get the aforementioned A4 Avant wrapped in the Olsson-designed camo, as well as sport seats, a roof box, Xenon headlights, black 19-inch wheels shod in winter rubber, a sport suspension and Audi's S-Line exterior treatment. The Camo Edition will only be available with the 2.0-liter TDI engine and Quattro all-wheel drive.
There will only be 50 examples made, so we'd strongly recommend interested parties get down to their local Swedish Audi dealer. And if you want to see what the Camo Edition looks like in motion, scroll down for the video of Olsson's Audi RS6 Avant, finished in a similar pattern, running around Switzerland. We've also included the translated press release from Audi of Sweden. Have a look.