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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi hints at A9 flagship ahead of LA Auto Show

If you've been thinking that Audi is in need of a new design direction, you're not alone. Clean though its designs may be, they tend to be more evolutionary rather than revolutionary. But it seems Ingolstadt is on the verge of launching a new design language with a new A9 concept.
The teaser image above was obtained by Germany's Auto & Design magazine, giving us our first glimpse at the concept Audi is expected to unveil at the upcoming LA Auto Show. The concept is tipped to be based on the same MLB platform that will underpin the next-generation A8.
The concept itself could lead to a new production flagship model as well, slotting in above the A8 sedan and A7 five-door. Details remain scarce at the moment, but we'll be watching to see how this development progresses.

Next-gen Audi Q7 shows off its wares ahead of Detroit

Audi has put the Q7 on a massive diet, trimming over 700 pounds. Meet what is sure to be one of the bigger debuts at the upcoming 2015 Detroit Auto Show. The next-generation Audi Q7 has been the subject of spy shots and conjecture for quite some time. After all, it was easily the oldest vehicle in the Audi range, having hit the market way back in 2006. But with this new model, Audi has comprehensively updated its fullsizer, adding some cutting-edge tech, updating some classic engines, and taking a whole lot out. As is the theme nowadays, particularly among large crossovers and SUVs, Audi has put the Q7 on a massive diet with a mix of ultra-high-strength, hot-shaped steel and aluminum, trimming over 700 pounds of body fat and lowering the Q7's weight to just under 4,400 pounds. This was accomplished while maintaining virtually identical dimensions to the current model. While Audi USA hasn't released its info on the Q7, the Euro-spec model will continue to offer a pair of engines that should be very familiar to US consumers, with a 3.0-liter, supercharged V6 gas engine and a 3.0-liter TDI V6. The European engines, though, have had their CO2 emissions halved, while actually increasing performance (we should expect similar from the US engines). The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. The 3.0-liter TDI has been bumped up from 240 horsepower to 272 ponies, while torque is up from 406 pound-feet to 443. This extra grunt has trimmed the 0-60 time from a leisurely 7.3 seconds down to 6.3, while the fuel economy has jumped up to 41.3 US miles per gallon, converted from the European cycle (so expect the EPA numbers to be a bit lower). The supercharged 3.0-liter, meanwhile, has been amped up to match the output of its application in the S4 sport sedan, jumping from 280 hp and 295 lb-ft to 333 ponies and 325 lb-ft. Once again, the 0-60 time falls dramatically thanks to the power bump and weight loss, dropping from 7.7 seconds to a far more zippy 6.1. The most exciting news is the long-rumored arrival of the Q7 E-Tron, a plug-in hybrid that's mated to a six-cylinder diesel engine and Quattro all-wheel drive. Audi claims this world-first production powertrain will return 138.4 US miles per gallon, emit less than 50 grams of CO2 per kilometer and allow the Q7 E-Tron to travel up to 35 miles on electric power alone.