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Auto blog

Mazda3 versus BMW 1 Series and Audi A3 in Euro diesel showdown

It's not exactly a Tesla Model S taking on a Ferrari, but for us green enthusiasts, a drag race and comparison between reasonably priced diesel hatchbacks does hold interest, and UK's Auto Express was kind enough to do the deed. When raced, the diesels actually laid a little rubber coming off the line, though the track was covered in rain. Did we mention it was in the UK? The comparison was between diesel hatchbacks priced at less than 22,000 British pounds (about $34,500 US), and Auto Express pitted a Mazda3, a BMW 1-Series and an Audi A3 against each other. The results are revealed in the 11-minute video you can watch below. In short, one car smoked the others. In order to set the tone, you should know that the Mazda's 150 horsepower is about 35 more than the other two entrants. The Mazda also earned points for its quiet motor (it sounds more like a petrol engine, the host says), standard equipment that would add about $4,000 to the other two cars if included and relative roominess in front and in back. The Audi gained points for its storage space, while the BMW had the only rear-wheel-drive car in the hunt. See for yourself how the competition stacks up. News Source: Auto Express via YouTube Green Audi BMW Mazda Diesel Vehicles bmw 1-series Auto Express

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Audi S3 Cabriolet is a topless two-door temptress

Now that we've driven the Audi S3, we're pretty eager for it go on sale in the United States. And while we won't get the Sportback version, there's a teeny tiny chance that Audi may grace us with this new Cabriolet version that makes its debut at the Geneva Motor Show this week.
That certainly wouldn't be a shame, considering the topless S3 packs the same 290 horsepower and 280 pound-feet of torque as the sedan, all of which comes from a turbocharged, 2.0-liter inline four-cylinder engine. That folding roof mechanism adds a bit of weight to the S3 package, and thus, reaching that ever-so-special 62 miles per hour takes an extra half a second - 5.4 compared to 4.9 with the S3 sedan.
Looks-wise, we dig the aggressive little S3, though the chrome wheels of the show car are kind of throwing us off. Swap out a set of standard alloys, and we'll be good to go. Have a look in the gallery above to see the topless Audi for yourself.