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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Next Audi Q7 to debut with electric turbocharger?

For years, the concept of an electric turbocharger was essentially a joke sold on eBay to boost power in your slammed Civic, but in the last five years it has moved from an idea on a piece of paper to a feasible reality. Audi has already toyed with a showcase of the cutting-edge tech in road cars with the RS5 TDI concept. Now, reports suggest an electric turbo may make it to the streets as soon as next year in the next-gen Q7 (spy shot pictured above).
"I can confirm we are working on the development of the e-boost definitely," said Ulrich Weiss, Audi's diesel engine boss, to Australia-based Drive. He didn't give an exact timeframe but hinted at sometime next year, possibly in the Q7. He also suggested the chance of an RS-branded diesel model in the vein of the RS5 TDI concept on the horizon, as well.
This tech isn't entirely new for the folks in Ingolstadt. Audi's R18 endurance racer already uses such a system to capture waste heat from the engine, converting it to electric power to further power the hybrid car. The RS5 TDI concept employs a similar idea with a 3.0-liter, twin-turbocharged V6 with an electric supercharger to make up for the turbo lag. It's able to pump out 385 horsepower and 553 pound-feet of torque and allegedly sprint to 62 miles per hour in four seconds.

Daily Driver: 2015 Audi S7

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Audi S7, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi, all. This is Seyth with Autoblog. I'm here driving the 2015 Audi S7. I'm caught in a kind of annoying, normal, end-of-the-work-day suburban traffic right now, but even that helps to illustrate the point that I'm trying to make about the S7, is that it really is one of the best all-around grand touring cars that you can buy. A really, really good grand tourer has to do three things. [00:00:30] One, it has to look amazing. It has to feel really special inside and out. The second part is that it's got to be a great long-range cruiser. It needs to be powerful on the highway, be able to be very comfortable and quiet if you're taking it long distances, kind of like your typically Autobahn car. Three, and I think this is really difficult with the second one that I mentioned, I think that grand tourers have to be really great at driving like sports cars. [00:01:00] You're going along and you're touring on the highway and you know that a really great road is coming up. The car should be able to get off on that road and handle like something much lighter and still have that great cruising character. That's one of the reasons why I've always liked the entire Audi A7 line, but especially this S7 because the A7 itself in all of its guises is really a pretty great cruiser and a really practical all-around car with the space in the hatch [00:01:30] and reasonable room in the back seats. The S7 with the turbocharged 4.0-liter V8 making 420 horsepower and 406 pound-feet of torque really amps up the sportiness. Now don't get me wrong, the S7 is far from a sports car. It's not very light. It's got a long wheelbase. It is nimble, especially with Quattro, but it doesn't feel especially nimble. It doesn't want to change directions super quickly. It splits the difference between the two. That being said, [00:02:00] when you get up to some of your favorite roads, it doesn't disappointment you either because of all the power and grip and some pretty decent sporting character available. Of course one thing that you do lack in a big GT like this S7 vs.