2012 Audi S4 Quattro Premium Plus Awd Sunroof Nav 38k Texas Direct Auto on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Audi RS3 and Volkswagen Golf R face off in Evo test

Typically when an automotive publication pits two rivals against each other, they come from different companies. After all, why would one automaker – even one parent company – develop two distinct models to compete against each other? Well, the Volkswagen Group isn't like most. It pits Porsches against Lamborghinis, Audis against Bentleys, Seats against Skodas... all under the same roof. In the high-powered hot hatch market, it offers both the VW Golf R and the Audi RS3. The question is, which is the better drive? Evo put them both on track for a quick bout of sibling rivalry to find out. On paper it would seem like an unfair fight. Sure, both are based on the same platform and channel their power to the tarmac through all four wheels. But the Audi's five-cylinder engine packs considerably more muscle than the Golf's four: 362 horsepower and 343 pound-feet of torque trump 296 hp and 280 lb-ft. There's just no way around that – at least until the Golf R 400 comes along. The Audi, as you might have guessed, also costs substantially more than the Volkswagen. But that's not Evo's concern here. This is a cost-no-object, bare-knuckle throw-down. Watch the ten-minute video above to find out if the cheaper, less powerful Golf R can keep pace with its more upscale and brawnier brother. Related Video: News Source: Evo via YouTube Audi Volkswagen Hatchback Performance Videos vw golf r evo

2017 Audi S4 Avant is what forbidden fruit looks like

Take a good look at this lemon yellow Audi S4 Avant at the Geneva Motor Show, because you're not going to see one on the road in the US. That's really a shame, too, because for a family that wants to combine performance and utility, this seems like a great package. The S4 Avant takes the wonderful aspects from the latest S4 Sedan and adds just a little more to sweeten the deal. Drivers still get a turbocharged V6 and eight-speed transmission. Plus, Audi's famous all-wheel drive system and torque vectoring provide tons of traction whether motoring through a snow storm or taking a corner. In addition, customers get up to a massive 53.3 cubic feet of cargo space in the wagon, versus 17 cubic feet in the sedan. The only downside of the extra room is that the 0-62 sprint takes 4.9 seconds in the long roof versus the 4.7 seconds of the sedan. We'd take that trade-off. The Avant even looks better. Neither version is ugly, but the longer roof flows beautifully to the raked rear hatch. The result looks more elegant than the four-door. Unfortunately, these advantages simply add to the S4 Avant's status as very sweet forbidden fruit. American tastes might turn from crossovers to wagons someday, but until that unlikely prospect happens, enjoy these great shots of an enviable vehicle. Related Video: From 0 to 100 km/h (62.1 mph) in 4.7 seconds with fuel consumption of less than 7.4 liters of fuel per 100 km (31.8 US mpg) – the new Audi S4* and the new Audi S4 Avant* are advancing to the peak of the competitive field with strong performance and exemplary efficiency. Its newly developed turbo V6 engine outputs 260 kW (354 hp). New solutions in networking and assistance systems round out its features. Audi is transferring many technologies from the full-size class into the mid-size class. Lightweight and strong: the 3.0 TFSI The strong heart of the two new S models from Audi is a newly conceptualized 3.0 TFSI engine. The direct gasoline injection engine with turbocharging has an output of 260 kW (354 hp) and produces a hefty torque of 500 Nm (368.8 lb-ft) from 1,370 to 4,500 rpm. In terms of power and torque, it surpasses the previous model while achieving considerably lower figures in weight and fuel consumption. The turbo V6 engine accelerates the Audi S4 from 0 to 100 km/h (62.1 mph) in 4.7 seconds, and on up to an electronically governed top speed of 250 km/h (155.3 mph). The standard sprint takes two tenths of a second longer in the S4 Avant.