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Audi SQ7 spied for the first time

Audi isn't really hiding that its engineers are hard at work on a high-performance version of the latest Q7. However, we haven't seen any of the fruits of this labor, until we got these fresh spy shots of the SQ7. With seemingly no camouflage on the car, these photos might give a very good idea of what to expect from Audi's speedy SUV. One big tip-off of the model's performance aspirations is the redesign of the front end's lower portion. New ducts beside the foglights send cool air to what appear to be intercoolers. This test model rides on a very cool-looking set of basket-weave style wheels, and the big, cross-drilled brakes are easy to spot behind them. At the rear, the quad exhaust tips also signal something special. Our spies also snapped some shots of the interior. If there is any question about whether this is the SQ7, these photos certainly assuage it. The badging is plain as day on the gauges, but at this point the changes appear to be fairly minimal beyond that. We know the SQ7 is going to get more power, but the method isn't officially confirmed yet. Although, Audi technical boss Dr. Ulrich Hackenberg said bluntly last year that it would use an electrically turbocharged engine, possibly an evolution of the V6 diesel in the RS5 TDI Concept. Hackenberg also suggested that the SQ7 would go on sale in 2016. Though, the actual debut might come earlier. Regardless, the tweaks should make the SUV quite a performer. Even on the standard version, it weighs 700 pounds less than the previous generation, while remaining about the same size.

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Audi builds 5-millionth vehicle with Quattro

Quattro, the trademark name Audi has put on its all-wheel-drive system engineered for passenger vehicles, recently celebrated its five-millionth installation. The driveline has been offered in more than 140 different vehicles since its introduction more than three decades ago.
The all-wheel-drive technology made its world debut at the 1980 International Geneva Motor Show, beneath the floorpan of the Quattro Coupé, a low-volume two-door. It didn't take consumers long to embrace Audi's innovative approach. While most four-wheel-drive systems at that time utilized heavy transfer cases or second cardan shafts, Quattro was virtually tension-free, light, compact and efficient. Most importantly, enthusiasts found it was especially suitable for sports cars.
Today, the automaker offers Quattro on its full line of passenger vehicles and it is unquestionably successful (the technology enjoyed a 43 percent take rate in 2012). On models with transverse-mounted engines (A3 and TT), Audi uses an electronically controlled multi-plate clutch with hydraulic actuator. Under normal conditions, the clutch sends power almost exclusively to the front wheels (if wheel slippage occurs, up to 100 percent of the torque may be sent to the rear). Vehicles with transverse-mounted engines (A4, A5, Q5, etc...) use a self-locking center differential sending 40 percent of the engine torque to the front axle and 60 percent to the rear under normal conditions (it is able to send the majority of the power to the axle with better traction when needed). The highest-performing Quattro systems use torque vectoring to further improve cornering grip and speeds.