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Audi R18 E-tron gets new livery, mixes it up in city traffic [w/video]

The 24 Hours of Le Mans is still months away, but Audi Sport apparently can't wait to get started. It has just debuted the new livery for its 2014 R18 E-tron Quattro with a public drive through the streets of the town of Le Mans, while simultaneously announcing that it has a new, larger engine.
Factory driver Tom Kristensen piloted the prototype about six miles from the cathedral in the city center to the famous race track and completed a lap of a shortened version of the course. The car wears a new color scheme, which is similar to what it has raced with in the past, employing a combination of white, silver and red, plus a touch of black. Portions of the car are also reflective to show up better at night. The last time we saw the R18, it was displayed in a black and red livery. The team has also revealed that the 2014 will be powered by a new 4.0-liter diesel V6, an increase of about 300 cubic-centimeters from last season.
Audi Sport said that the stunt was inspired by the classic days of the race when drivers used to arrive to the city in the same cars they were going to race. Even back then, it's doubtful they arrived several months early, though. The 2014 R18 will make its competition debut on April 20 at the Six Hours of Silverstone. Scroll down to watch a video of it making the drive through town and read the full press release.

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

2015 Audi TT's digital gauge cluster to spread throughout lineup

File this one under: "makes sense to us." According to Car and Driver, the slick new gauge cluster found in the 2015 Audi TT will expand to other models in the automaker's lineup. In the near term, expect the tech to make its way into the next R8 supercar (with a special performance display for that model), as well as the upcoming, all-new versions of the A4 sedan and Q7 crossover.
Audi's new customizable gauges first debuted at this year's CES - it uses a 12.3-inch TFT display, and, while similar to the systems found in the Cadillac CTS, XTS and Mercedes-Benz S-Class, this system has the ability to show full-screen, three-dimensional maps. We had a chance to check out the new display in-person at CES, and found it to be impressive, though we're curious to see how distracting it is while driving.
Car and Driver says the system is still undergoing small tweaks before Audi officially launches it in the TT later this year. From there, the display will be standard in the R8, but Audi is unsure about whether or not to offer it as a standalone option in the higher-volume A4 and Q7 models.