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Audi details updated 3.0L V6 TDI engine

The brands in the Volkswagen Group have shown that they can develop some of the world's best diesel engines for passenger cars. At the Vienna Motor Symposium taking place May 8 and 9, Audi has an updated one to add to its lineup. It's launching a new version of the 3.0 TDI V6 with better efficiency and more power than the version currently in the US.
The new diesel will be offered in two tunes: 215 horsepower or 268 hp. However, Audi isn't giving away all of the new engine's secrets just yet. It says "depending on model" the mill makes as much as 442.5 pound-feet of torque and gets as much as 13 percent better fuel economy. That likely means the more powerful version gets the twist, and the other one has the better consumption, but we'll have to see.
To compare, the current 3.0 TDI offered in the US produces 240 hp and 428 lb-ft of torque. In the A6, it's rated at 24 miles per gallon city, 38 mpg highway and 29 mpg combined, according to the EPA.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

2015 Audi A8 and S8 get some new goodies

Luxury car buyers are a demanding bunch. They've got this crazy notion that just because they're spending the better part of a hundred grand on a top-tier luxury sedan, they should get the very best and the cutting edge of what the industry has to offer. That has tended to come down to the S-Class even when it had grown long in the tooth, and now that Mercedes-Benz has rolled out an all-new version, the competition is falling all over itself to release updates to keep their flagship sedans in the running. Jaguar did that just yesterday with its XJ sedan, and now Audi has revealed the latest revisions to its A8 range.
Set to debut at the Frankfurt show in just a few weeks from now, the latest A8 (and its performance version, the S8) benefits from a series of stylistic, powertrain, and technology upgrades. Among the most prominent, of all things, are the new Matrix LED headlights that can automatically lower the high-beams for oncoming vehicles, with integrated turn signals that light up to point in the direction the driver's about to turn. But that's hardly the end of the story.
Audi has apparently reduced the output on the 3.0-liter supercharged V6 to from 328 horsepower to 310 but raised the 4.0-liter twin-turbo V8 from 414 hp to 435, which now offers a 0-60 run of just 4.5 seconds. That's just three tenths behind the S8, which remains unchanged at 513 hp, as does the 493-hp 6.3-liter W12. The 3.0-liter TDI is up from 247 hp to 258, the 4.2-liter TDI grows from 345 hp to at 385 (with a massive 627 pound-feet of torque to boot) and the hybrid that offers a combined 245 hp and 354 lb-ft. That makes for one massive array of engines globally, although only some of them will be offered Stateside. Each is mated to an eight-speed automatic transmission and Quattro all-wheel drive, but thanks to the A8's lightweight construction, it's lighter than any other all-wheel-drive model in its class.