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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Spyker C8 Aileron to come back with supercharged power?

The new B6 Venator wasn't the only vehicle on display at the Spyker booth at the 2013 Geneva Motor Show. The company still has its C8 Aileron on offer, and Road & Track has word of a potential powerplant upgrade for the long-running machine.
Since its introduction in the year 2000, the C8 has used a 4.2-liter V8 engine sourced from Audi, which, in base form, offers up 400 horsepower. Though it's a great powerpant, that's simply not enough power in this day and age - after all, if a car is going to be called super, it needs to offer more ponies than something as mundane as the Ford Mustang GT.
According to R&T, John Walton, Chief Commercial Officer at Spyker, indicated that a new engine supplier may be in the works. "[The Audi-sourced V8] really hasn't got enough bang for the buck. To be honest, every supercar needs to have something that begins with a '5' today. That's why we're supercharging the car in the future, which will take it to over 500-hp," said Walton.

300-HP 2013 Audi S3 Sportback unwrapped

Not content to let Volkswagen have all of the fun with its GTI and Golf R, Audi is rebooting its five-door S3 Sportback with rather monstrous power. Headed for an official unveil at this year's Geneva Motor Show, the new S3 rolls out with a 300-horsepower, 280-pound-feet of torque turbocharged 2.0-liter TFSI engine under the hood. The four-cylinder powerplant is strong enough to shove the Sportback to 62 miles per hour in just 5.0 seconds when connected to the optional S-Tronic gearbox, or 5.5 seconds with the traditional manual transmission. Top speed is said to be an electronically governed 155 mph. Almost as impressive as those performance figures are the fuel economy ratings: the S- S3 is said to average 34 miles per gallon.
All S3 Sportback models offer Quattro all-wheel drive, ride on a sport-tuned suspension tuned to a lower ride height (about one inch) versus the standard Audi A3. 18-inch wheels with 225-section tires are standard equipment, and 13.39-inch front brakes should offer serious stopping ability.
Audi has done a lot of work shedding pounds from this latest MQB-architecture S3, as well. The car has a curb weight of roughly 3,186 pounds, or some 154 pounds less than the outgoing model. 11 of those pounds were cut via weight-saving measures in the 2.0-liter engine.