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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Audi R8 bids adieu with the 570-hp Competition in LA

Audi is saying auf Wiedersehen to the first-gen R8 at the Los Angeles Auto Show in the best way possible - the even more powerful, limited edition 2015 R8 Competition. This might be the vehicle's swansong, but it's going out with a bang.
Audi is sending just 60 of these supercars to the US, and the heart and soul is a beefed up version of the 5.2-liter V10 from the V10 Plus model. The mill now makes 570 horsepower, a 20-hp boost, and is mated to a seven-speed, dual-clutch S Tronic gearbox. Audi claims that the potent package shoots the Competition to 60 miles per hour in 3.2 seconds and to a max speed of 199 mph.
The extra ponies might be enough for some, but Audi really wants to make the Competition something special. Matte carbon fiber pieces replace areas around the car, including the rear spoiler, side slides, front spoiler, rear diffuser and center console. For contrast, the wheels and exhaust pipes are painted in high-gloss black. Ceramic brake discs should be a useful aid with deceleration, too.

For Audi, Quattro name means something for hydrogen cars, too

Forget Dueling Banjos. Audi is proposing "Dueling Motors" for its Audi A7 Sportback H-Tron Quattro concept vehicle. All in the name of appropriate pickup, of course. The German automaker, which showed off the concept sedan at the Los Angeles Auto Show last month, is pairing a plug-in electric motor with a hydrogen fuel cell powertrain. Each motor powers two wheels, maintaining the Quattro's all-wheel-drive pedigree. The car's 8.8-kWh lithium-ion battery can drive the car as far as 31 miles on battery-power alone. After that, the water-vapor-spewing fuel-cell engine kicks in. Audi executive Ulrich Hackenberg told Automotive News Europe that the unusual set-up is necessary because the hydrogen fuel cell powertrain alone would only power two wheels while providing an insufficient 136 horsepower. Not exactly sport-sedan material, especially for a car that weighs about 4,300 pounds, even if it is a zero-emission ride. Combined, the two engines give the sedan 231 horsepower as well as a combined single-charge/full-tank range of almost 350 miles. What it all means is that the A7 can go from 0 to 60 miles per hour in less than eight seconds and has a top speed of about 112 miles per hour, and can still dash through the snow.