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Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Translogic 169: Racing against Audi's autonomous RS7

Translogic host Jonathon Buckley heads back to the Ascari Race Resort in Spain for an encounter with a track rival unlike any other. Watch as "Bucko" challenges "Bobby," Audi's autonomous Audi RS7 racecar to see who is quicker around the course. It's a classic tale of "man versus machine" in this episode of Translogic. Follow Translogic on Twitter and Facebook. Click here to subscribe to Translogic in iTunes. Click here to learn more about our host, Jonathon Buckley. Audi Autonomous Vehicles Racing Vehicles Translogic Videos

Audi A3 E-Tron launching at $51,500 in Germany

Audi has put a price tag on the A3 Sportback E-Tron plug-in hybrid, for which presales begin this month in Germany. To get your hands on one of these little guys, Audi is asking for ˆ37,900, or about $51,537 according to current exchange rates. Of course, the base MSRP doesn't include any incentives, but in Germany, those savings would come from certain annual tax exemptions that apply to PHEVs. Buyers in other countries might have more luck in getting into an A3 E-Tron for less. Audi lists its most important markets for the A3 E-Tron as Germany, Sweden, Norway, Holland, the UK and, despite no firm date for the car's arrival here, the United States. These countries, according to Audi, are where buyers are willing to spend their green (or the more colorful banknotes of Europe) on green cars. These places also enjoy nice things, or in Audi's words, "They appreciate the classic strengths of the Audi brand: high-end technology, uncompromising workmanship, sportiness and elegant design." In Germany, Audi will sell the A3 Sportback E-Tron at select dealerships. The service departments of those 100 or so dealers will get special training to work with the high-voltage technology used by the plug-in hybrid. These locations will also feature free-to-use charging stations for customers. The Audi A3 Sportback E-Tron's lithium-ion battery stores 8.8 kWh of juice, and is supplemented by a four-cylinder, 1.4-liter TFSI engine which works parallel to the electric motor. Total output is 204 horsepower and 258 pound-feet of torque, directed to the front wheels via a six-speed S Tronic transmission. The car can reach 60 miles per hour in 7.6 seconds and has a top speed of 138 mph. It can travel of to 31 miles on battery power alone. Deliveries for the 2015 Audi A3 Sportback E-Tron will begin in Germany and Central Europe this winter.