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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2016 Audi A6 to start at $46,200*, A7 begins at $68,300*

Audi has announced pricing on the new A6 sedan and A7 four-door coupe, with the former starting at $46,200 for a 2.0-liter, turbocharged four-cylinder and front-wheel drive. Of course, things can and do climb rapidly from there. Adding Quattro all-wheel drive to the four-cylinder model bumps the price up $2,200, while moving from the base Premium to the mid-level Premium Plus trim will add $3,700, regardless of the drivetrain. Speaking of that Premium trim, it's only available on the 2.0-liter A6. Every other variant starts with the Premium Plus. At that point, the cheapest six-cylinder you can get is the $57,400 model, while the diesel-powered A6 TDI starts at $59,500. Moving up to the top-end Prestige trim bolsters the price by $4,200, for both engines. If you fancy the sleeker lines of the A7, the entry-level 3.0-liter Premium Plus can be had for $68,300, while the TDI runs $70,400. While the starting price is higher than the A6, adding the Prestige trim is more reasonable, with both engines demanding $2,650 for the top-tier equipment level. And of course, we can't get away without mentioning Audi's high-performance models. A base S6 Premium Plus begins at $70,900, while the Prestige is $75,300. The S7 and RS7, both of which are limited to the Prestige trim level, start at $82,900 and $108,900, respectively. None of the above prices include the standard $925 destination charge. Scroll on down for the official press release on the pricing changes for the new Audi A6 and A7. Related Video: Audi announces pricing for the new 2016 A6 and A7 model lines April 17, 2015 | Herndon, Virginia Award-winning vehicles get more dynamic designs, improved technology and greater power and efficiency New 2.0 Liter TFSI engine – the most powerful engine in its class, with greater performance and efficiency Standard next generation of MMI® with Audi connect® and rapid 4G LTE connectivity Audi today announced pricing for the 2016 A6 and A7 model lines. With new engines and updated design, all Audi A6 and A7 models now offer more power, greater fuel efficiency and class-leading technology for two of the Audi brand's top-selling vehicles. The 2016 A6 and A7 sedans boast more athletic design as well as new headlights and driver assistance systems. New infotainment systems provide even higher levels of interior luxury and refinement.

Weekly Recap: Car-pedestrian crashes remained elevated in 2014

The death of American Horror Story: Freak Show star Ben Woolf served as a reminder this week that car crashes involving pedestrians remain a problem, and a new study issued on Thursday reinforced that the situation isn't really getting better. The Governors Highway Safety Association found a slight decline, 2.8 percent, in the number of pedestrian deaths in the first six months of 2014. Fatalities dropped from 2,141 to 2,125 compared with the same period in 2013, though the association says it's a statistical wash when factoring in undercounting. Deaths are still 15-percent higher than in 2009. "The number of deaths remains relatively high and is cause for concern," wrote Allan Williams, who compiled the report and is the former chief scientist at the Insurance Institute for Highway Safety. This is the first look at data from last year, and the National Highway Traffic Safety Administration will issue its full-year results later. The GHSA found some progress on the roadways, as 24 states and the District of Columbia reported drops in pedestrian deaths. In some states, the problem isn't even a problem at all: Nebraska and Wyoming reported one fatality apiece, though large population centers in urban areas are where most accidents occur. "This is a clearly a good news, bad news scenario," Jonathan Adkins, GHSA executive director, said in a statement. "While we're encouraged that pedestrian fatalities haven't increased over the past two years, progress has been slow." Other News & Notes Cadillac previews CT6 during Oscars Cadillac previewed its upcoming flagship sedan, the CT6, in commercials that aired Sunday during the Oscars. As expected, the creased sedan carries on Cadillac's recent design language, and the car in the commercial looks like a larger version of the CTS and ATS sedans. The CT6 will be revealed this spring at the New York Auto Show and launch late this year. It will be assembled at General Motors' Detroit-Hamtramck factory on a rear-wheel-drive chassis, and the CT6 is the first car to use Cadillac's revised alpha-numeric naming scheme. The commercials also kicked off Cadillac's "Dare Greatly" campaign, which is the first with its new advertising agency, Publicis Worldwide. Honda unexpectedly changes CEOs Honda unexpectedly announced this week that it will change CEOs. Current chief Takanobu Ito will step down in June and be replaced by company veteran Takahiro Hachigo.