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More details on next Audi A4 mooted, including PHEV

With just under two more years until the next-gen Audi A4 hits the streets, it's not surprising that details are starting to leak out. The Brits from Autocar are reporting some information on the 2015 A4, although it isn't clear where any of it came from.
The most substantial news might be in regards to the plug-in hybrid version of the car. We've known for a couple years now that an A4 PHEV was being planned, but the report indicates that a trio of plug-in configurations are being planned, equipped with a 2.0-liter gas engine, a 2.0-liter diesel engine or a 3.0-liter supercharged V6. All engines will be paired with an eight-speed automatic transmission, and the A4 plug-in is said to have an all-electric range of up to 31 miles.
In terms of styling, the next A4 shouldn't stray too far away from Audi's current design language, but it will introduce a new version of the automaker's signature grille. Despite being about the same size as the existing A4, the fifth-generation model will drop some pounds thanks to various weight-saving techniques with the most obvious being aluminum body panels. Based on this info, we should see the A4 sedan and wagon in April 2015, an Allroad later in the year and a redesigned A5 lineup hitting the scene in 2016.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi 4.2-liter V8 to live again in next-gen R8

Fellow auto enthusiasts, it looks like the car gods have smiled upon us. Word is that Audi's stupendous 4.2-liter V8 will once again be available in the next-generation R8. Rumors pegged the trusty 4.2 as a dead engine revving, thanks to Audi's newer 4.0-liter twin-turbocharged V8 found in models like the S6 and S7.
We expected the 4.0-liter to be the go-to engine in the next R8, but according to Car and Driver, there have been some issues cooling the force-induced mill in the mid-engine R8. The issues are so severe, in fact, that the 4.2 is going to be retained in the car's second generation.
It's more than just practical matters like cooling that are keeping the R8 from going turbocharged. C/D reports that even with the current state of forced induction, a turbocharged R8's throttle response and its resultant exhaust note would suffer too much to be feasible.