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Audi prices 2014 A8L TDI from $82,500*

During the Los Angeles Auto Show last November, Audi told us that it would be bringing four new diesel-powered models to the United States this year. The first to arrive is the 2014 A8L TDI you see here, and we've now learned that the big oil-sipper will be priced from $82,500, (*excluding $895 for destination).
The whole new range of diesel models will be powered by Audi's 3.0-liter TDI V6, good for 240 horsepower and 406 pound-feet of torque in this application. Of course, Quattro all-wheel drive is standard, and even in the big A8, the diesel grunt will be enough to propel the long-wheelbase flagship to 60 miles per hour in 6.4 seconds (almost a full second slower than the A8 3.0T we reviewed last fall). That said, the A8 TDI should still be a pretty engaging steer, and considering the fact that this thing will reportedly return fuel economy figures of up to 36 miles per gallon on the highway (24 in the city), a slightly slower launch time is well worth it. (The A8 3.0T tops out at 28 mpg highway.)
Elsewhere in the segment, Mercedes-Benz offers a diesel version of its S-Class flagship, retailing for $93,000 and good for fuel economy figures of 21/31 mpg city/highway. By comparison, the A8 TDI seems like a steal, and we'll be interested to see where the forthcoming BMW 7 Series diesel falls into the class of huge oil-burning barges.

2014 Audi A3 Cabriolet cleans up the Messe [w/video]

If we're being honest, the outgoing Audi A3 Cabriolet never really flicked our Bic. That was just fine, of course, because Audi never brought it to North America. This new model, however, might have a different future.
And while Audi has yet to officially decide on this car's North American future, this Frankfurt Motor Show debut clearly has a better sense of proportion and aggression to it, and we're excited about its powertrain solutions, too. For the European market, Audi is promising TFSI gasoline engines in either 1.4- or 1.8-liters, along with a 2.0-liter TDI diesel, all being available in front- and all-wheel drive. Audi has also confirmed its first-ever S3 Quattro Cabriolet, which figures to combine a quick 18-second top drop and its hard-hatted sibling's even quicker 296-hp 2.0-liter turbo.
Even though Audi has been better about bringing its high-performance models to North America and has a new emphasis on growing its A3 business in our territories (including a US-minded sedan bodystyle), we would still be a bit surprised to see an S3 Cabriolet popping its entry-level top in dealers in a couple years' time. Having said that, we do think this A3 Cabriolet is almost a lock. Be sure to take a good, long look at our gallery, video and the official press release below.

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.