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Audi pits S3 against Ur-Quattro on gravel

If you had to pick a winner between the latest Audi S3 and the original Audi Sport Quattro, which would it be? Both hot hatches pack around 300 horsepower and all-wheel drive, but they're separated by a good thirty years of development.
To find out, Audi took both to the old rally circuit in San Remo. Behind the wheel of the Ur-Quattro they put none other than The Stig himself - no, not the Top Gear test bot, but Stig Blomqvist, the Swedish former rally driver who drove the Quattro to the World Rally Championship in the mid-80s. In the S3 they put someone named Hermann Müller, who as best we can tell was one of Auto Union's original Silver Arrow drivers - but he died in 1975, so it's probably the guy who writes for the Audi magazine. Regardless, the contest was pretty close, so it's worth checking out in the 2:26 video clip below.

Audi getting ready for an entire line-up of PHEV models

Despite years of researching any number of standard ICE alternatives, it's becoming clear that different automakers are starting to throw their weight behind their advanced-powertrain technologies of choice. For instance, Toyota is gearing up for its first production hydrogen fuel-cell vehicle next year. Nissan continues to preach the gospel of the battery-electric engine. For Audi, plug-in hybrids appear to be the way to go. The German automaker plans to have a plug-in hybrid version of every one of its models by the end of the decade, UK's Autocar reports, citing comments Audi research and development head Ulrich Hackenberg made at a recent launch event for the A3 Sportback E-Tron. Hackenberg spelled out two variants of the powertrain, including one front-wheel drive version that pairs an electric motor with a 1.4-liter gas engine (this is the version used in the A3), and another to be used for four-wheel-drive vehicles in which an electric motor drives the rear wheels. We couldn't get more information from Audi representatives here on the A3 Sportback E-Tron launch ourselves, and an Audi spokesperson said in an e-mail to AutoblogGreen that the company wasn't commenting further on its plans for plug-in hybrid powertrains in more models. Audi has started pre-sales of the A3 Sportback E-Tron in Germany, pricing the car at about $51,000 with deliveries to start sometime this winter. The vehicle puts out 204 horsepower and can go as far as 31 miles on electric power alone. An exact date has not been set for importing that plug-in to the US, but it will happen some time next year.

Audi pits Star Trek's new Spock versus the original

The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
We won't spoil the fun (you can, and should, watch it yourself below), suffice it say that the original Spock, Leonard Nimoy, steals the show from the franchise's new Spock, Zachary Quinto. The short video has the two Vulcans battling wits in a series of challenges that quickly comes to involve cars, but Audi manages to outwit them both in the final scene by leaving these logical beings with an emotion that resembles amazement.
This is the second summer blockbuster that Audi has tied its four rings to, the other being Iron Man 3. Whereas Tony Stark's garage and the Marvel universe have more Audis per square mile than people, we aren't expecting to see an Audi logo on the warp drive of the USS Enterprise in this latest Trek tale.