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Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.

2013 Audi RS6 Avant hauls ass and then some

Holy moly. Despite the fact that Audi first released details on its 2013 RS6 Avant back in December, we're still just as smitten with it now as we were a couple months ago. And why wouldn't we be? This stunning piece of forbidden fruit combines two of our favorite things: fast Audis and useful wagons.
The meat and potatoes behind the RS6 Avant is its twin-turbocharged 4.0-liter V8, tuned to crank out 560 horsepower and 516 pound-feet of torque. Mated to an eight-speed automatic transmission, the all-wheel-drive wagon can scoot to 60 miles per hour in just 3.9 seconds, on its way to a top speed of 155 mph. Opting for the Dynamic package ups that v-max to 174 mph, and selecting the Dynamic Plus pack increases that even further to 190 mph.
This RS6 Avant certainly looks the part of an extreme ass-hauler, fitted with the usual RS-spec gaping air intakes, 21-inch wheels, sport exhaust and carbon fiber ceramic brakes. Combine all that goodness with dynamic ride control, an adaptive air suspension and torque-vectoring Quattro all-wheel drive, and we have no doubt that this thing will scare off every other station wagon in the parking lot. (Well, except maybe that Mercedes-Benz E63 AMG. Woof.)

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.